Set Up a Single Owned or DSD Item in Item 360

Updated 10 months ago ​by Merch Transformation Change Management

Setup is not yet supported in Item 360 for: Assortments, Import Shippers (General Merchandise), Pharmacy, and Fees. Please continue using your current processes (e.g., legacy workflows or systems).

When you want to set up a single Owned or DSD item, we recommend setting it up directly in Item 360 as instructed in this article.

  • If you're setting up a single DSV item, see these instructions.
  • To set up items in bulk that are not eDelivery, see these instructions to create and download your setup spreadsheet.
  • To set up items for eDelivery (e.g., downloadable video games and e-gift cards that are sent to a customer's email address), see these instructions to create and download your setup spreadsheet.
  • To create a new item configuration of an existing item directly from the Catalog, see these instructions. Please note that this process does not support eDelivery items.
  • To set up Direct Import Items and Apparel items that are in “complete” status in Supplier Quote, see these instructions.
    • You should continue using Online Item File to set up and manage Import Assortments and Import Shippers (General Merchandise).
If you are a GDSN Supplier, you should complete the steps below after publishing your content to Walmart. Using GDSN is recommended (but not required) to set up items in Item 360. For details on completing setup of your new GDSN publications, see these instructions.

Set Up a Single Owned or DSD Item

  1. In the left navigation menu, click Setup.
  2. Click the Item tile.
    If your Setup Hub shows your new GDSN publications (or Item Quotes from Supplier Quote) by default, you can still set up new items that are not synced with GDSN (or are not import items) by clicking the Setup New menu next to the GTIN search bar and selecting Items.
  3. Your answers to these questions will determine which attributes are included in your single item setup.
    If your item is synced with GDSN, make sure all the data is pushed to Walmart before answering these questions.
    1. Will the item be sold in stores? Select Yes or No.
      1. Select No to create an Online Only Item.
    2. How will the item be shipped?
      1. If your item will be sold in stores, you can select Ship to Walmart FC, DC, or Store under Owned or Direct Store Delivery under DSD.
      2. If your item will not be sold in stores, select Ship to Walmart FC, DC, or Store under Owned.
        Do NOT select Digital Delivery / eDelivery if your item is a tangible (i.e., physical) product.
    3. Select a Supplier Name / ID for your item: Start typing the name in the search bar, and select from the options.
    4. Select a Contract Number from the options.
      You can add a second supplier by clicking the circled "+" sign. If you only have a single Supplier ID and/or Contract Number, we'll pre-populate them in read-only fields.
    5. When setting up a single Owned or DSD item directly in Item 360, you should NOT click the check box. If you use a data pool provider to publish synced item info with GDSN, our system will pull in all configurations – not only those published as "New".
    6. Click the Next button.
  4. Select the Product Type that best describes your item (e.g., Dog Food) and provide the Sellable GTIN. Then, click the Submit button.
  5. Select Complete setup in Item 360 and click the Continue button.
  6. To set up your Owned or DSD item, you'll need to complete both tabs:
    1. Product Content and Site Exp: These attributes are organized by requirement level in five sections:
      1. Required for Walmart to place a purchase order
      2. Required for the item to be visible on Walmart.com
      3. Recommended to improve search and browse on Walmart.com
      4. Recommended to create a variant experience on Walmart.com
      5. Optional
    2. Trade Item Configurations: These attributes are organized by requirement level in three sections:
      1. Required for Walmart to place a purchase order
      2. Required for Walmart's supply chain (only complete relevant Trade Items)
      3. Optional
  7. Provide as many of the required attributes as you can and any other relevant attributes. If you're not sure what an attribute means or how to fill it out, click the field and refer to the Attribute Definition & Requirements on the right side of your window.

Submit the Item

  1. Before you submit your item, click the toggle at the top of the page next to Highlight required missing info.
  2. Scroll down to see if any required attribute fields are highlighted in yellow. Fill in the values if you can. Remember to check both of the tabs – Product Content and Site Exp and Trade Item Configurations.
    If you don't have the values, you can still submit the item in Item 360 and provide the missing info later in the Activity Manager.
  3. Click the Submit button.
    If we find any errors, click the arrows in the banner that appears at the top of the page to view the attributes with errors. Fix all of the errors, and click the Submit button again.
  4. Provide an activity description for your item setup request. Then, click the Submit button.

Track Your Item Setup

Read Track Your Activities.

Need to File a Case Ticket?

Please contact Partner Support. For detailed instructions, refer to this article.


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