Most Common Errors When Uploading Images

Updated 1 year ago ​by Merch Transformation Change Management

If you encounter issues while uploading images in Item 360, here are the most common errors to check for before trying your upload again:

No record of the item

We couldn't find the item (GTIN) that you uploaded images for.

  • Make sure the folder of images is named correctly with the item's 14-digit GTIN.
  • Verify that the item is set up by searching for the GTIN in the Item 360 Catalog.

The file format is not supported

You can only upload jpg, png, or bmp images in Item 360. Other formats, such as tif or gif, are not supported.

The file size is too big or too small

To help us process your images efficiently and ensure the image quality, here are our recommended guidelines:

  • Ratio: 1:1 (3:4 for clothing)
  • Minimum dimensions (pixels): 500 x 500 px
  • Resolution (pixels per inch): 72 ppi
  • Maximum file size: 5MB

Multiple image folders are named with the same GTIN

If you upload multiple folders of images at a time, make sure each folder corresponds to a unique item (GTIN). Folders with duplicate naming cannot be accepted.

The GTIN doesn't match any of your Supplier IDs

We couldn't find the item (GTIN) for any of your Supplier IDs.

  • Make sure the folder of images is named correctly with the item's 14-digit GTIN.
  • Verify that the item is set up with one of your Supplier IDs by searching for the GTIN in the Item 360 Catalog.

You are not the content owner for the item

If you see this alert when submitting image files, you can submit image URLs in Item 360 as a workaround.

For more details, read Content Ranking and the Ranking Review Process and Why Doesn't My Content Appear on Walmart.com?

Video thumbnail

You cannot select or update the video thumbnail that appears on Walmart.com.


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