Style Guides for the Toys Category
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Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.
The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.
You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Toys category.
Content Standards are broken down into product-type specific needs. You can locate your product type in the second column under Product Types Included, and then utilize the corresponding guide. If you do not see your product type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.
To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.
Accessing the Style Guide PDFs
Product Type Groups | Product Types Included | Style Guide |
Action Figures & Dolls | Action Figure Accessories, Action Figure Sets, Action Figures, Bobbleheads, Doll Accessories, Doll Clothing, Doll Furniture, Doll Playsets, Doll Strollers, Dollhouse Accessories, Dollhouse Furniture, Dollhouses, Dolls, Vinyl Figures | Content Standards - Style Guide - Action Figures And Dolls 11.28.22.pdf |
Blasters & Foam Play | Blasters & Foam Play, Boomerangs | Content Standards - Style Guide - Blasters & Foam Play 11.28.22.pdf |
Building Blocks | Interlocking Building Blocks & Toy Blocks, Interlocking Block Building Sets | Content Standards - Style Guide - Building Blocks 11.28.22.pdf |
Electronic Toys | Electronic Basketballs, Electronic Learning Systems, Electronic Pets, Robot Toys, Toy Doodle Tablets | Content Standards - Style Guide - Electronic Toys 11.28.22.pdf |
Games & Puzzles | 3D Puzzles, Air Hockey Pucks, Air Hockey Sets, Arcade Pinball Machines, Arcade Video Game Machines, Assembly & Disassembly Puzzles, Beanbag Toss Game Sets, Beanbags, Bingo Sets, Board Games, Bocce Sets, Card Games, Card Shufflers, Chess Board & Chess Game Sets, Chess Pieces, Combination Table Games, Croquet Sets, Dice, Dice Games, Floor Games, Foosball Balls, Foosball Tables, Game Add-Ons, Game Replacement Parts, Handheld Pinball Games, Handheld Video Games, Horseshoe Games, Hourglass Timers, Jigsaw Puzzles, Ladder Ball Sets, Lawn Dart Sets, Lawn Games, Poker Buttons, Poker Chips, Poker Sets, Puzzle Cubes, Puzzle Glue, Puzzle Mats, Puzzle Play Mats, Puzzle Replacement Parts & Accessories, Puzzle Sorting Trays, Rod Hockey, Roulette Wheels, Skee-Ball Games, Stacking Games, Standard Playing Card Decks, Target Toss Games, Tile Games, Toy Balls, Toy Billiards, Toy Jacks, Toy Mazes, Trading Card Games | Content Standards - Style Guide - Games & Puzzles 08.16.23.pdf |
Learning Toys | Abacuses, Alphabet Toys, Chemistry Experiment Kits, Mathematics & Counting Toys, Science Models & Kits, Science Sets, Shape Sorting Toys | Content Standards - Style Guide - Learning Toys 11.28.22.pdf |
Novelty Toys | Battling Tops, Bubble Blowing Solution, Bubble Blowing Toys, Coiled Spring Toys, Dreidels, Fidget Spinners, Flying Discs, Hula Hoops, Juggling Toys, Kaleidoscopes, Magic Tricks, Magnetic Toys, Marble Runs, Marbles, Novelty & Gag Toys, Pinwheels & Wind Spinners, Prisms, Push & Pull Toys, Spinning Tops, Stacking & Nesting Toys, Stick Horses, Toy Viewfinders, Wind-Up Toys, Yo-Yos | Content Standards - Style Guide - Novelty Toys 08.16.23.pdf |
Outdoor Play | Ball Pit Balls, Ball Pits, Foot Bags, Inflatable Bouncers, Kites, Landing Pads, Outdoor Playsets, Pickle Ball Equipment, Play Parachutes, Playground Balance Beams, Playground Balls, Playground Climbers, Playground Merry-Go-Rounds, Playground Slides, Playhouses, Sand & Water Tables, Sand Toys, Sandboxes, Seesaws, Swing Set Accessories, Swing Sets, Tetherball Equipment, Toy Musical Instruments, Toy Phones, Toy Sports Equipment, Trampolines | Content Standards - Style Guide - Outdoor Play 02.07.22.pdf |
Play Vehicles | Model Building Kits, Model Train Locomotives, Model Train Rolling Stock, Model Train Scenery, Model Train Sets, Model Train Tracks, Play Vehicles, Radio Control Airplanes, Radio Control Boats & Watercraft, Radio Control Cars, Radio Control Helicopters, Radio Control Tanks, Radio Control Vehicle Batteries, Radio Control Vehicle Battery Chargers, Radio Control Vehicle Engines, Radio Control Vehicle Motors, Radio Control Vehicle Parts, Radio Control Vehicle Servos, Radio Control Vehicle Speed Controls, Radio Control Vehicle Transmitters, Slot Car Replacement Parts, Slot Car Sets, Slot Car Tracks, Slot Cars, Vehicle Playsets | Content Standards - Style Guide - Play Vehicles 11.28.22.pdf |
Plush | Plush Toys, Stuffed Animals | Content Standards - Style Guide - Plush 12.02.22.pdf |
Pretend Play | Construction Set Toys, Crawl Tubes, Play Cash Registers, Play Construction Toys & Tools, Play Cooking & Baking Toys, Play Food, Play Gardening Tools, Play Housekeeping Toys, Play Kitchen Appliances, Play Kitchens, Play Medical Toys, Play Money, Play Shopping Baskets, Play Shopping Carts, Play Tea Sets & Dishes, Play Tents, Puppet Theaters, Puppets, Toy Cameras, Toy Handcuffs | Content Standards - Style Guide - Pretend Play 12.02.22.pdf |
Ride-Ons | Balance Bikes, Pogo Sticks, Powered Ride-Ons, Push & Pedal Ride-Ons, Rocking & Spring Ride-Ons, Space Hoppers, Tricycles, Wagons, Walking Stilts | Content Standards - Style Guide - Ride-Ons 03.27.23.pdf |
Toy Crafts | Ant Farms, Bug Collecting Kits, Living Animal Kits, Slime, Solar System Toys | Content Standards - Style Guide - Toy Crafts 11.17.22.pdf |
Toy Replacement Parts & Accessories | Toy Replacement Parts & Accessories | Coming soon! |
Water Play | Bath Toy Storage, Bath Toys, Lawn Water Slides, Pool Floats, Pool Games, Pool Noodles, Pool Toys, Water Balloons, Water Guns | Content Standards - Style Guide - Water Play 02.24.23.pdf |