Style Guides for the Toys Category

Updated 2 months ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Toys category.

Content Standards are broken down into product-type specific needs. You can locate your product type in the second column under Product Types Included, and then utilize the corresponding guide. If you do not see your product type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide

Action Figures & Dolls

Action Figure Accessories, Action Figure Sets, Action Figures, Bobbleheads, Doll Accessories, Doll Clothing, Doll Furniture, Doll Playsets, Doll Strollers, Dollhouse Accessories, Dollhouse Furniture, Dollhouses, Dolls, Vinyl Figures

Content Standards - Style Guide - Action Figures And Dolls 11.28.22.pdf

Blasters & Foam Play

Blasters & Foam Play, Boomerangs

Content Standards - Style Guide - Blasters & Foam Play 11.28.22.pdf

Building Blocks

Interlocking Building Blocks & Toy Blocks, Interlocking Block Building Sets

Content Standards - Style Guide - Building Blocks 11.28.22.pdf

Electronic Toys

Electronic Basketballs, Electronic Learning Systems, Electronic Pets, Robot Toys, Toy Doodle Tablets

Content Standards - Style Guide - Electronic Toys 11.28.22.pdf

Games & Puzzles

3D Puzzles, Air Hockey Pucks, Air Hockey Sets, Arcade Pinball Machines, Arcade Video Game Machines, Assembly & Disassembly Puzzles, Beanbag Toss Game Sets, Beanbags, Bingo Sets, Board Games, Bocce Sets, Card Games, Card Shufflers, Chess Board & Chess Game Sets, Chess Pieces, Combination Table Games, Croquet Sets, Dice, Dice Games, Floor Games, Foosball Balls, Foosball Tables, Game Add-Ons, Game Replacement Parts, Handheld Pinball Games, Handheld Video Games, Horseshoe Games, Hourglass Timers, Jigsaw Puzzles, Ladder Ball Sets, Lawn Dart Sets, Lawn Games, Poker Buttons, Poker Chips, Poker Sets, Puzzle Cubes, Puzzle Glue, Puzzle Mats, Puzzle Play Mats, Puzzle Replacement Parts & Accessories, Puzzle Sorting Trays, Rod Hockey, Roulette Wheels, Skee-Ball Games, Stacking Games, Standard Playing Card Decks, Target Toss Games, Tile Games, Toy Balls, Toy Billiards, Toy Jacks, Toy Mazes, Trading Card Games

Content Standards - Style Guide - Games & Puzzles 08.16.23.pdf

Learning Toys

Abacuses, Alphabet Toys, Chemistry Experiment Kits, Mathematics & Counting Toys, Science Models & Kits, Science Sets, Shape Sorting Toys

Content Standards - Style Guide - Learning Toys 11.28.22.pdf

Novelty Toys

Battling Tops, Bubble Blowing Solution, Bubble Blowing Toys, Coiled Spring Toys, Dreidels, Fidget Spinners, Flying Discs, Hula Hoops, Juggling Toys, Kaleidoscopes, Magic Tricks, Magnetic Toys, Marble Runs, Marbles, Novelty & Gag Toys, Pinwheels & Wind Spinners, Prisms, Push & Pull Toys, Spinning Tops, Stacking & Nesting Toys, Stick Horses, Toy Viewfinders, Wind-Up Toys, Yo-Yos

Content Standards - Style Guide - Novelty Toys 08.16.23.pdf

Outdoor Play

Ball Pit Balls, Ball Pits, Foot Bags, Inflatable Bouncers, Kites, Landing Pads, Outdoor Playsets, Pickle Ball Equipment, Play Parachutes, Playground Balance Beams, Playground Balls, Playground Climbers, Playground Merry-Go-Rounds, Playground Slides, Playhouses, Sand & Water Tables, Sand Toys, Sandboxes, Seesaws, Swing Set Accessories, Swing Sets, Tetherball Equipment, Toy Musical Instruments, Toy Phones, Toy Sports Equipment, Trampolines

Content Standards - Style Guide - Outdoor Play 02.07.22.pdf

Play Vehicles

Model Building Kits, Model Train Locomotives, Model Train Rolling Stock, Model Train Scenery, Model Train Sets, Model Train Tracks, Play Vehicles, Radio Control Airplanes, Radio Control Boats & Watercraft, Radio Control Cars, Radio Control Helicopters, Radio Control Tanks, Radio Control Vehicle Batteries, Radio Control Vehicle Battery Chargers, Radio Control Vehicle Engines, Radio Control Vehicle Motors, Radio Control Vehicle Parts, Radio Control Vehicle Servos, Radio Control Vehicle Speed Controls, Radio Control Vehicle Transmitters, Slot Car Replacement Parts, Slot Car Sets, Slot Car Tracks, Slot Cars, Vehicle Playsets

Content Standards - Style Guide - Play Vehicles 11.28.22.pdf


Plush Toys, Stuffed Animals

Content Standards - Style Guide - Plush 12.02.22.pdf

Pretend Play

Construction Set Toys, Crawl Tubes, Play Cash Registers, Play Construction Toys & Tools, Play Cooking & Baking Toys, Play Food, Play Gardening Tools, Play Housekeeping Toys, Play Kitchen Appliances, Play Kitchens, Play Medical Toys, Play Money, Play Shopping Baskets, Play Shopping Carts, Play Tea Sets & Dishes, Play Tents, Puppet Theaters, Puppets, Toy Cameras, Toy Handcuffs

Content Standards - Style Guide - Pretend Play 12.02.22.pdf


Balance Bikes, Pogo Sticks, Powered Ride-Ons, Push & Pedal Ride-Ons, Rocking & Spring Ride-Ons, Space Hoppers, Tricycles, Wagons, Walking Stilts

Content Standards - Style Guide - Ride-Ons 03.27.23.pdf

Toy Crafts

Ant Farms, Bug Collecting Kits, Living Animal Kits, Slime, Solar System Toys

Content Standards - Style Guide - Toy Crafts 11.17.22.pdf

Toy Replacement Parts & Accessories

Toy Replacement Parts & Accessories

Coming soon!

Water Play

Bath Toy Storage, Bath Toys, Lawn Water Slides, Pool Floats, Pool Games, Pool Noodles, Pool Toys, Water Balloons, Water Guns

Content Standards - Style Guide - Water Play 02.24.23.pdf

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