Style Guides for the Baby Category

Updated 2 months ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type groups below for the Baby category.

Product Type Groups (PTGs) are a group of similar Product Types with like attributes.

  • If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
  • If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.

Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide

Baby Bath & Potty

Baby Bath Seats & Rings, Baby Bath Thermometers, Baby Bathtubs, Bath Faucet Covers, Toilet Training Potties, Toilet Training Seats

Content Standards - Style Guide - Baby Bath & Potty 11.13.23.pdf

Baby Car Seat & Stroller Accessories

Baby Car Seat Adapters, Baby Car Seat Angle Adjusters, Baby Car Seat Back Protectors, Baby Car Seat Covers, Baby Car Seat Latch Guides, Baby Car Seat Liners, Baby Car Seat Mirrors, Baby Car Seat Trays, Car Seat Button Covers, Car Seat Travel Bags, Stroller & Car Seat Toys, Stroller Accessories, Stroller Attachments, Stroller Connectors, Stroller Footmuffs, Stroller Organizers, Stroller Weather Shields

Content Standards - Style Guide - Baby Car Seat & Stroller Accessories 04.11.23.pdf

Baby Care

Baby Lotions, Diaper Rash Treatments

Content Standards - Style Guide - Baby Care 05.18.22.pdf

Baby Diapering

Baby Diaper Covers, Baby Wipe Holders, Baby Wipe Warmers, Baby Wipes, Cloth Baby Diapers, Diaper Bags, Diaper Cakes, Diaper Changing Pad Covers, Diaper Changing Pads, Diaper Fasteners, Diaper Liners & Inserts, Diaper Organizers, Diaper Pail Liners, Diaper Pails, Diaper Sprayers, Diaper Wet Bags, Disposable Baby Diapers, Disposable Diaper Bags, Peepee Cones, Toilet Training Pants

Content Standards - Style Guide - Baby Diapering 12.13.22.pdf

Baby Feeding Supplies

Baby Bibs, Baby Bottle Brushes, Baby Bottle Drying Racks, Baby Bottle Liners, Baby Bottle Nipples, Baby Bottle Warmers, Baby Bottles, Baby Feeding Smocks, Baby Food Makers, Baby Food Storage & Dispensers, Baby Formula Dispensers & Mixers, Baby Pacifiers, Baby Snack Feeders, Burp Cloths, Pacifier Holders, Shopping Cart & High Chair Covers, Sippy Cups

Content Standards - Style Guide - Baby Feeding Supplies 05.03.23.pdf

Baby Foods & Formula

Baby Cereals, Baby Foods, Baby Formulas, Baby Juices, Baby Snacks, Oral Electrolyte Solutions, Pediatric Nutrition Shakes, Toddler Formulas

Content Standards Guide - Baby Foods & Formula 01.10.23.pdf

Baby Furniture

Baby Cribs, Baby Feeding Chairs, Baby Play Yards, Bassinets, Booster Seats, Crib Accessories, Diaper Changing Stations, Diaper Changing Tables, Moses Baskets

Content Standards - Style Guide - Baby Furniture 11.15.23.pdf

Baby Health & Safety Supplies

Baby Head & Body Support Cushions, Baby Monitors, Baby Safety Gates, Baby Safety Harnesses & Leashes, Baby Safety Locks, Baby Safety Outlet Covers, Baby Safety Rails, Baby Scales, Baby Sleep Positioners, Bedwetting Alarms, Edge & Corner Guards, Fetal Dopplers, Nasal Aspirators, Safety Gate Extensions & Kits

Content Standards - Style Guide - Baby Health & Safety Supplies 05.05.23.pdf

Baby Nursery & Crib Accessories

Baby Crib Bumpers, Baby Sleep Sound Machines & Soothers, Crib Rail Covers, Crib Toys

Content Standards - Style Guide - Baby Nursery & Crib Accessories 04.18.23.pdf

Baby Play & Gear

Baby Activity Centers, Baby Bouncer & Rocker Chairs, Baby Gyms, Baby Jumping Exercisers, Baby Mobiles, Baby Playmats, Baby Rattles, Baby Swings, Baby Teethers, Baby Walkers, Soft Baby Books

Content Standards - Style Guide - Baby Play & Gear 11.10.23.pdf

Baby Transport

Baby & Toddler Car Seats, Baby Carriers, Baby Strollers, Infant Car Seat Bases, Stroller Systems

Content Standards - Style Guide - Baby Transport 10.12.23.pdf

Pregnancy, Breastfeeding & Pumping Supplies

Baby Bottle & Breast Pump Part Sterilizers, Breast Pump Accessory Sets, Breast Pump Breast Shields, Breast Pump Replacement Tubing, Breast Pump Valves & Membranes, Breast Pumps, Breast Shells, Breastmilk Storage Bags, Hand-Free Breast Pump Bras, Nipple Shields, Nipple Soothing Creams, Nursing Covers, Nursing Pads, Nursing Pillows, Pregnancy & Nursing Pillow Covers, Pregnancy Pillows

Content Standards - Style Guide - Pregnancy, Breastfeeding & Pumping Supplies 06.29.22.pdf

Was this article helpful?