Style Guides for the Baby Category
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Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.
The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.
You need to use these style guides to accurately set up and maintain your items in the Product Type groups below for the Baby category.
Product Type Groups (PTGs) are a group of similar Product Types with like attributes.
- If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
- If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.
Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.
To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.
Accessing the Style Guide PDFs
Product Type Groups | Product Types Included | Style Guide |
Baby Bath & Potty | Baby Bath Seats & Rings, Baby Bath Thermometers, Baby Bathtubs, Bath Faucet Covers, Toilet Training Potties, Toilet Training Seats | Content Standards - Style Guide - Baby Bath & Potty 11.13.23.pdf |
Baby Car Seat & Stroller Accessories | Baby Car Seat Adapters, Baby Car Seat Angle Adjusters, Baby Car Seat Back Protectors, Baby Car Seat Covers, Baby Car Seat Latch Guides, Baby Car Seat Liners, Baby Car Seat Mirrors, Baby Car Seat Trays, Car Seat Button Covers, Car Seat Travel Bags, Stroller & Car Seat Toys, Stroller Accessories, Stroller Attachments, Stroller Connectors, Stroller Footmuffs, Stroller Organizers, Stroller Weather Shields | Content Standards - Style Guide - Baby Car Seat & Stroller Accessories 04.11.23.pdf |
Baby Care | Baby Lotions, Diaper Rash Treatments | Content Standards - Style Guide - Baby Care 05.18.22.pdf |
Baby Diapering | Baby Diaper Covers, Baby Wipe Holders, Baby Wipe Warmers, Baby Wipes, Cloth Baby Diapers, Diaper Bags, Diaper Cakes, Diaper Changing Pad Covers, Diaper Changing Pads, Diaper Fasteners, Diaper Liners & Inserts, Diaper Organizers, Diaper Pail Liners, Diaper Pails, Diaper Sprayers, Diaper Wet Bags, Disposable Baby Diapers, Disposable Diaper Bags, Peepee Cones, Toilet Training Pants | Content Standards - Style Guide - Baby Diapering 12.13.22.pdf |
Baby Feeding Supplies | Baby Bibs, Baby Bottle Brushes, Baby Bottle Drying Racks, Baby Bottle Liners, Baby Bottle Nipples, Baby Bottle Warmers, Baby Bottles, Baby Feeding Smocks, Baby Food Makers, Baby Food Storage & Dispensers, Baby Formula Dispensers & Mixers, Baby Pacifiers, Baby Snack Feeders, Burp Cloths, Pacifier Holders, Shopping Cart & High Chair Covers, Sippy Cups | Content Standards - Style Guide - Baby Feeding Supplies 05.03.23.pdf |
Baby Foods & Formula | Baby Cereals, Baby Foods, Baby Formulas, Baby Juices, Baby Snacks, Oral Electrolyte Solutions, Pediatric Nutrition Shakes, Toddler Formulas | Content Standards Guide - Baby Foods & Formula 01.10.23.pdf |
Baby Furniture | Baby Cribs, Baby Feeding Chairs, Baby Play Yards, Bassinets, Booster Seats, Crib Accessories, Diaper Changing Stations, Diaper Changing Tables, Moses Baskets | Content Standards - Style Guide - Baby Furniture 11.15.23.pdf |
Baby Health & Safety Supplies | Baby Head & Body Support Cushions, Baby Monitors, Baby Safety Gates, Baby Safety Harnesses & Leashes, Baby Safety Locks, Baby Safety Outlet Covers, Baby Safety Rails, Baby Scales, Baby Sleep Positioners, Bedwetting Alarms, Edge & Corner Guards, Fetal Dopplers, Nasal Aspirators, Safety Gate Extensions & Kits | Content Standards - Style Guide - Baby Health & Safety Supplies 05.05.23.pdf |
Baby Nursery & Crib Accessories | Baby Crib Bumpers, Baby Sleep Sound Machines & Soothers, Crib Rail Covers, Crib Toys | Content Standards - Style Guide - Baby Nursery & Crib Accessories 04.18.23.pdf |
Baby Play & Gear | Baby Activity Centers, Baby Bouncer & Rocker Chairs, Baby Gyms, Baby Jumping Exercisers, Baby Mobiles, Baby Playmats, Baby Rattles, Baby Swings, Baby Teethers, Baby Walkers, Soft Baby Books | Content Standards - Style Guide - Baby Play & Gear 11.10.23.pdf |
Baby Transport | Baby & Toddler Car Seats, Baby Carriers, Baby Strollers, Infant Car Seat Bases, Stroller Systems | Content Standards - Style Guide - Baby Transport 10.12.23.pdf |
Pregnancy, Breastfeeding & Pumping Supplies | Baby Bottle & Breast Pump Part Sterilizers, Breast Pump Accessory Sets, Breast Pump Breast Shields, Breast Pump Replacement Tubing, Breast Pump Valves & Membranes, Breast Pumps, Breast Shells, Breastmilk Storage Bags, Hand-Free Breast Pump Bras, Nipple Shields, Nipple Soothing Creams, Nursing Covers, Nursing Pads, Nursing Pillows, Pregnancy & Nursing Pillow Covers, Pregnancy Pillows | Content Standards - Style Guide - Pregnancy, Breastfeeding & Pumping Supplies 06.29.22.pdf |