Style Guides for the Health & Personal Care Category

Updated 2 months ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Health & Personal Care category.

Product Type Groups (PTGs) are a group of similar Product Types with like attributes.

  • If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
  • If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.

Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide


Acupuncture Massage Rings, Acupuncture Models, Acupuncture Needles, Acupuncture Pens, Ear Vaccaria Seeds

Content Standards - Style Guide - Acupuncture 07.18.22.pdf

Bath & Body

Anti-Chafing Creams, Bath Bombs, Bath Brushes, Bath Minerals & Salts, Bath Mitts & Cloths, Bath Oils, Bath Pearls & Flakes, Bath Soaps, Bath Spa Sets, Body Butters, Body Care Sets, Body Moisturizers, Body Muds, Body Oils, Body Powder, Body Scrubs, Body Washes & Shower Gels, Bubble Bath, Cotton Balls, Cotton Pads, Cotton Swabs, Deodorants & Antiperspirants, Hand Creams & Lotions, Hand Sanitizers, Hand Soaps, Hand Wipes, In-Shower Body Lotions, Loofahs, Sponges & Poufs, Maternity Skin Care, Paraffin Bath Wax Refills, Paraffin Baths, Paraffin Treatment Hand & Foot Mitts, Pedicure Sets, Petroleum Jelly, Shower Caps, Spa Mitts, Stretch Marks Reducing Treatments, Toiletry Bags, Toiletry Kits, Tub Tea

Content Standards - Style Guide - Bath & Body 03.28.23.pdf

Bathroom Aids & Safety

Adaptive Living Shampoo Basins & Trays, Bathing Cast & Wound Covers, Bathtub Rails & Bars, Bedpans & Urinals, Bedside Commodes, Commode Liners, Rinse-Free Cleansers, Shower & Bath Stools & Benches, Sitz Baths, Toilet Safety Frames, Toilet Seat Elevators

Coming soon!

Beard Grooming

Beard Balms, Beard Brushes, Beard Combs, Beard Kits, Beard Oils, Beard Washes

Content Standards - Style Guide - Beard Grooming 03.30.23.pdf

Daily Living Aids

Button Hook Dressing Aids, Clothing Protectors & Adult Bibs, Dressing Aid Sticks, Electric Wheelchairs, Key Turning & Grip Aids, Knee Walker Scooters, Manual Wheelchairs, Medical Alert Devices, Medical ID Bracelets, Medical Supply Plate Guards, Medical Supply Utensil Holders & Cuffs, Medicine Dosing Containers, Mobility Aid Steps, Mobility Leg & Thigh Lifters, Mobility Lift Chairs, Mobility Lift Cushions, Mobility Ramps, Mobility Scooters, Mobility Walker Bags, Baskets & Carriers, Mobility Walker Flip Trays, Mobility Walker Glides & Balls, Mobility Walker Wheels, Mobility Walkers, Pill Crushers & Splitters, Pill Organizers, Reaching Aids, Sock Dressing Aids, Therapeutic Light Boxes, Transport Wheelchairs, Wheelchair & Mobility Scooter Carriers, Wheelchair Bags & Baskets, Wheelchair Cushions, Wheelchair Lap Trays & Cup Holders

Content Standards - Style Guide - Daily Living Aids 06.20.22.pdf

Diabetes Management

Blood Glucose Monitors, Blood Glucose Test Strips, Blood Lancets, Compression Gloves, Sleeves & Socks, Diabetic Foot Care

Content Standards - Style Guide - Diabetes Management 12.07.22.pdf

Ear Care

Ear Drops, Earpicks, Earplugs, Earwax Removal Candles, Earwax Removal Kits

Content Standards - Style Guide - Ear Care 04.20.22.pdf

Family Planning & Contraceptives

Basal Thermometers, Condoms, Contraceptive Sponges, Fertility Charting, Male Fertility Tests, Ovulation & Fertility Test Kits, Paternity Tests, Pregnancy Tests, Sexual Lubricants, Spermicides

Content Standards - Style Guide - Family Planning & Contraceptives 08.15.22.pdf

Feminine Care & Incontinence

Feminine Hygiene Deodorant Powders & Sprays, Feminine Hygiene Washes & Douches, Feminine Wipes, Incontinence Cleansers & Deodorants, Incontinence Protective Underwear, Incontinence Underpads & Protectors, Menstrual Cups, Panty Liners, Perineal Cleansers, Sanitary Napkins, Tampons, Vaginal Moisturizers, Yeast Infection Treatments

Content Standards - Style Guide - Feminine Care & Incontinence 05.18.22.pdf

First Aid

Adhesive Bandages, Antifungal Remedies, Antiseptics, Braces, Splints & Slings, Burn Care, Casting Tape, Cloth Face Masks, Cold Packs, Defibrillators, Disposable Gloves, Earloop Face Masks, Finger Cots, First Aid Kits, First Aid Gauze & Pads, First Aid Tape, Hernia Belts & Supports, Hot Water Bottles, Itching & Rash Treatments, Jock Itch Treatments, Lice Combs, Lice Household Protection Sprays, Lice Shampoos, Lice Treatment Kits, Liquid Bandages, Poison Ivy, Oak & Sumac Cleansers

Content Standards - Style Guide - First Aid 05.04.22.pdf

Foot Care

Bunion Pads, Callus Remover Replacement Screens, Corn & Callus Remover Cushions, Corn & Callus Trimmers, Foot Arch Supports, Foot Creams & Lotions, Foot Files & Pumice Stones, Foot Odor Control, Foot Scrubs, Foot Soaks, Foot Spa Baths & Foot Soak Basins, Moisturizing Socks, Moleskin, Skin Tag Removal Devices, Toe Separators & Straighteners, Wart Removers

Content Standards - Style Guide - Foot Care 04.19.22.pdf

Health Monitors & Thermometers

Blood Pressure Monitors, Body Fat Analyzers, Body Weight Scales, Breathalyzer Alcohol Monitors, Cholesterol Monitors, Ear Thermometer Replacement Lens Filters, Medical Thermometers, Pulse Oximeters, Thermometer Probe Covers

Content Standards - Style Guide - Health Monitors & Thermometers 03.21.23.pdf

Hearing & Vision Aids

Blindfolds, Computer Glasses, Contact Lens Cases, Contact Lens Cleaners, Contact Lens Cleaning Systems, Contact Lens Inserters & Removers, Eye Drop Guides, Eye Drops, Eye Ointments, Eye Patches, Eyeglass Cases, Eyeglass Cleaning Cloths, Eyeglass Frames, Eyeglass Lens Cleaners, Eyeglass Repair Kits, Hard Contact Lenses, Hearing Aid Batteries, Hearing Aid Cleaning Kits, Hearing Aids, Magnifiers & Low-Vision Aids, Personal Sound Amplifiers, Prescription Glasses, Reading Glasses, Soft Contact Lenses

Coming soon!

Home Testing Kits

Cholesterol Test Kits, Colo-rectal Disease Tests, COVID-19 Test Kits, DNA Testing Kits, Drug Tests, HIV Tests, Lead Testing Kits, Mold Testing Kits, Radon Testing Kits, Urinary Tract Infection Test Strips

Content Standards - Style Guide - Home Testing Kits 04.21.22.pdf

Massage & Relaxation

Aromatherapy & Essential Oils, Back Scratchers, Magnetic Therapy, Massage Balls, Massage Chairs, Massage Chair Carrying Cases, Massage Headrest Covers, Massage Headrests, Massage Oil Warmers, Massage Oils & Lotions, Massage Table Bolsters, Massage Table Carrying Cases, Massage Table Carrying Carts, Massage Table Covers, Massage Table Warmers, Massage Tables, Massagers, Seat Cushion Massagers, Sound Machines, Stress Squeeze Balls

Content Standards - Style Guide - Massage & Relaxation 04.26.22.pdf

Medical Equipment & Supplies

Bed Safety & Assisting Rails, Catheters, Drug Deactivation Pouches, Endoscopes, Enema Supplies, Enteral Feeding Tubes & Supplies, Gurneys, Health Care Transfer Boards, Hospital Beds, Instrument Trays, Insulin Injectors, Mayo Stands, Medical Bags, Nebulizers, Non-Rebreather Bags & Masks, Otoscopes, Overbed Tables, Oxygen Concentrators, Patient Lifts, Personal Misters, Precision Tweezers, Respiration Flow Meters, Skin Prep Pads, Spirometers, Stethoscope Accessories, Stethoscopes, Table Paper, Tick Remover Tools, Tongue Depressors, Ultrasound Gels, Urinary Drainage Bags

Coming soon!

Nutrition & Weight Management

Meal Replacement Bars, Meal Replacement Drinks, Nutrition Bars, Gels & Chews, Nutrition Drinks

Content Standards - Style Guide - Nutrition & Weight Management 03.22.23.pdf

Oral Care

Breath Fresheners, Cheek Retractors, Dental Crowns, Dental Floss & Flossers, Dental Floss Holders, Dental Mirrors, Dental Picks & Scrapers, Dental Protectors & Nightguards, Dental Veneers, Denture Adhesives, Denture Cases, Denture Cleansers, Denture Repair Kits, Gum Stimulator Refills, Gum Stimulators, Interdental Brushes, Manual Toothbrushes, Mouthwash, Oral Irrigators & Water Flossers, Oral Swabs, Orthodontic Elastics, Orthodontic Kits, Orthodontic Lip Guard Covers, Orthodontic Relief Wax, Orthodontic Retainer & Nightguard Cases, Orthodontic Retainers, Powered Toothbrush Replacement Heads, Powered Toothbrushes, Teeth Whitening, Tongue Scrapers, Toothbrush Covers, Toothbrush Sanitizers, Toothpastes

Content Standards - Style Guide - OralCare 10.19.23.pdf

OTC & Pain Management

Asthma Inhalers, Cold Sore & Fever Blister Treatments, Electrodes, Heat Patches & Wraps, Heating Pads, Nasal Irrigators, Nicotine Gums & Lozenges, Nicotine Patches, Over-the-Counter Medicines, Pain Relief Patches, Poison Ingestion Treatments, Scar-Reducing Treatments, Smokeless Inhalers

Content Standards - Style Guide - OTC & Pain Management 03.17.23.pdf

Physical Therapy Aids

Physical Therapy Foot Rockers, Physical Therapy Hand Exercisers, Physical Therapy Putty, Physical Therapy Traction Equipment

Content Standards - Style Guide - Physical Therapy Aids 10.20.22.pdf

Prescription Medicines

Prescription Medicines

Coming soon!

Sexual Wellness

Anal Douches, Anal Sex Toys, Dildos, Kegel Exercisers, Masturbators, Penis Pumps & Enlargers, Penis Rings, Sex Games, Sexual Arousal Creams & Gels, Sexual Desensitizing Creams & Gels, Vaginal Pumps, Vibrators

Content Standards - Style Guide - Sexual Wellness 10.19.22.pdf

Shaving & Hair Cutting

Aftershave Treatments, Aftershaves, Body Groomers, Electric Shaver Cleaning Solutions, Electric Shavers, Grooming Kits, Hair Clipper Blades & Hair Clipper Guides, Hair Cutting Kits, Hair Scissors, Hair Trimmers & Clippers, Manual Shaving Razors, Nose & Ear Trimmers, Razor Replacement Heads, Shaving Creams & Balms, Shaving Sets

Content Standards - Style Guide - Shaving & Hair Cutting 03.17.23.pdf

Sleep Aids & CPAP

Sleeping Disorder Nasal Strips, Sleep Masks, Snore Reducing Pillows, Snore Reducing Chin Straps, CPAP Machines, CPAP Bed Pillows, CPAP Filters, CPAP Tubing, CPAP Masks, CPAP Cleaning Machines, CPAP Headgear

Content Standards - Style Guide - Sleep Aids & CPAP 06.20.22.pdf

Sun Care & Tanning

After Sun Skin Care, Airbrush Tanning Systems, Body Bronzers, Body Self-Tanners, Facial Self-Tanners, Facial Sunscreens, Self-Tan Removers, Sunscreens, Tanning Beds, Tanning Oils

Content Standards - Style Guide - Sun Care & Tanning 04.19.22.pdf


Amino Acid Supplements, Appetite Control & Suppressants, Breastfeeding Supplements, Dietary Supplements, Electrolyte Supplements, Fiber Supplements, Glucose Supplements, Herbal Supplements, Homeopathic & Herbal Remedies, Hormone Supplements, Menopause Treatments, Mineral Supplements, Multivitamin Supplements, Omega Fatty Acid Supplements, Probiotic Supplements, Protein Supplements, Vitamin Supplements

Content Standards - Style Guide - Supplements 04.12.23.pdf

Vision Center

Computer Glasses, Contact Lens Cleaners, Eye Drops, Eyeglass Cases, Eyeglass Chains & Cords, Eyeglass Cleaning Cloths, Eyeglass Frames, Eyeglass Lens Cleaners, Eyeglass Repair Kits, Protective Eyewear, Sport Safety Eyewear, Sunglasses

Content Standards - Style Guide - Vision Center 01.16.23.pdf

Walking Cane & Crutch Accessories

Cane Accessories, Crutch Handgrips, Crutch Pads, Crutches, Walking Cane & Crutch Tips, Walking Cane Flashlights, Walking Cane Holders, Walking Canes

Content Standards - Style Guide - Walking Cane & Crutch Accessories 06.09.22.pdf

Waxing & Hair Removal

After-Wax Cooling Gels, Epilators, Hair Removal Depilatories, Hair Removal Devices, Hair Removal Electrolysis Treatments, Hair Removal Wax Applicators, Hair Removal Waxes & Waxing Kits, Hair Removal Waxing Strips, Pre-Epilation Skin Treatments

Content Standards - Style Guide - Waxing & Hair Removal 04.21.22.pdf

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