Style Guides for the Health & Personal Care Category
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Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.
The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.
You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Health & Personal Care category.
Product Type Groups (PTGs) are a group of similar Product Types with like attributes.
- If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
- If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.
Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.
To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.
Accessing the Style Guide PDFs
Product Type Groups | Product Types Included | Style Guide |
Acupuncture | Acupuncture Massage Rings, Acupuncture Models, Acupuncture Needles, Acupuncture Pens, Ear Vaccaria Seeds | Content Standards - Style Guide - Acupuncture 07.18.22.pdf |
Bath & Body | Anti-Chafing Creams, Bath Bombs, Bath Brushes, Bath Minerals & Salts, Bath Mitts & Cloths, Bath Oils, Bath Pearls & Flakes, Bath Soaps, Bath Spa Sets, Body Butters, Body Care Sets, Body Moisturizers, Body Muds, Body Oils, Body Powder, Body Scrubs, Body Washes & Shower Gels, Bubble Bath, Cotton Balls, Cotton Pads, Cotton Swabs, Deodorants & Antiperspirants, Hand Creams & Lotions, Hand Sanitizers, Hand Soaps, Hand Wipes, In-Shower Body Lotions, Loofahs, Sponges & Poufs, Maternity Skin Care, Paraffin Bath Wax Refills, Paraffin Baths, Paraffin Treatment Hand & Foot Mitts, Pedicure Sets, Petroleum Jelly, Shower Caps, Spa Mitts, Stretch Marks Reducing Treatments, Toiletry Bags, Toiletry Kits, Tub Tea | Content Standards - Style Guide - Bath & Body 03.28.23.pdf |
Bathroom Aids & Safety | Adaptive Living Shampoo Basins & Trays, Bathing Cast & Wound Covers, Bathtub Rails & Bars, Bedpans & Urinals, Bedside Commodes, Commode Liners, Rinse-Free Cleansers, Shower & Bath Stools & Benches, Sitz Baths, Toilet Safety Frames, Toilet Seat Elevators | Coming soon! |
Beard Grooming | Beard Balms, Beard Brushes, Beard Combs, Beard Kits, Beard Oils, Beard Washes | Content Standards - Style Guide - Beard Grooming 03.30.23.pdf |
Daily Living Aids | Button Hook Dressing Aids, Clothing Protectors & Adult Bibs, Dressing Aid Sticks, Electric Wheelchairs, Key Turning & Grip Aids, Knee Walker Scooters, Manual Wheelchairs, Medical Alert Devices, Medical ID Bracelets, Medical Supply Plate Guards, Medical Supply Utensil Holders & Cuffs, Medicine Dosing Containers, Mobility Aid Steps, Mobility Leg & Thigh Lifters, Mobility Lift Chairs, Mobility Lift Cushions, Mobility Ramps, Mobility Scooters, Mobility Walker Bags, Baskets & Carriers, Mobility Walker Flip Trays, Mobility Walker Glides & Balls, Mobility Walker Wheels, Mobility Walkers, Pill Crushers & Splitters, Pill Organizers, Reaching Aids, Sock Dressing Aids, Therapeutic Light Boxes, Transport Wheelchairs, Wheelchair & Mobility Scooter Carriers, Wheelchair Bags & Baskets, Wheelchair Cushions, Wheelchair Lap Trays & Cup Holders | Content Standards - Style Guide - Daily Living Aids 06.20.22.pdf |
Diabetes Management | Blood Glucose Monitors, Blood Glucose Test Strips, Blood Lancets, Compression Gloves, Sleeves & Socks, Diabetic Foot Care | Content Standards - Style Guide - Diabetes Management 12.07.22.pdf |
Ear Care | Ear Drops, Earpicks, Earplugs, Earwax Removal Candles, Earwax Removal Kits | Content Standards - Style Guide - Ear Care 04.20.22.pdf |
Family Planning & Contraceptives | Basal Thermometers, Condoms, Contraceptive Sponges, Fertility Charting, Male Fertility Tests, Ovulation & Fertility Test Kits, Paternity Tests, Pregnancy Tests, Sexual Lubricants, Spermicides | Content Standards - Style Guide - Family Planning & Contraceptives 08.15.22.pdf |
Feminine Care & Incontinence | Feminine Hygiene Deodorant Powders & Sprays, Feminine Hygiene Washes & Douches, Feminine Wipes, Incontinence Cleansers & Deodorants, Incontinence Protective Underwear, Incontinence Underpads & Protectors, Menstrual Cups, Panty Liners, Perineal Cleansers, Sanitary Napkins, Tampons, Vaginal Moisturizers, Yeast Infection Treatments | Content Standards - Style Guide - Feminine Care & Incontinence 05.18.22.pdf |
First Aid | Adhesive Bandages, Antifungal Remedies, Antiseptics, Braces, Splints & Slings, Burn Care, Casting Tape, Cloth Face Masks, Cold Packs, Defibrillators, Disposable Gloves, Earloop Face Masks, Finger Cots, First Aid Kits, First Aid Gauze & Pads, First Aid Tape, Hernia Belts & Supports, Hot Water Bottles, Itching & Rash Treatments, Jock Itch Treatments, Lice Combs, Lice Household Protection Sprays, Lice Shampoos, Lice Treatment Kits, Liquid Bandages, Poison Ivy, Oak & Sumac Cleansers | Content Standards - Style Guide - First Aid 05.04.22.pdf |
Foot Care | Bunion Pads, Callus Remover Replacement Screens, Corn & Callus Remover Cushions, Corn & Callus Trimmers, Foot Arch Supports, Foot Creams & Lotions, Foot Files & Pumice Stones, Foot Odor Control, Foot Scrubs, Foot Soaks, Foot Spa Baths & Foot Soak Basins, Moisturizing Socks, Moleskin, Skin Tag Removal Devices, Toe Separators & Straighteners, Wart Removers | Content Standards - Style Guide - Foot Care 04.19.22.pdf |
Health Monitors & Thermometers | Blood Pressure Monitors, Body Fat Analyzers, Body Weight Scales, Breathalyzer Alcohol Monitors, Cholesterol Monitors, Ear Thermometer Replacement Lens Filters, Medical Thermometers, Pulse Oximeters, Thermometer Probe Covers | Content Standards - Style Guide - Health Monitors & Thermometers 03.21.23.pdf |
Hearing & Vision Aids | Blindfolds, Computer Glasses, Contact Lens Cases, Contact Lens Cleaners, Contact Lens Cleaning Systems, Contact Lens Inserters & Removers, Eye Drop Guides, Eye Drops, Eye Ointments, Eye Patches, Eyeglass Cases, Eyeglass Cleaning Cloths, Eyeglass Frames, Eyeglass Lens Cleaners, Eyeglass Repair Kits, Hard Contact Lenses, Hearing Aid Batteries, Hearing Aid Cleaning Kits, Hearing Aids, Magnifiers & Low-Vision Aids, Personal Sound Amplifiers, Prescription Glasses, Reading Glasses, Soft Contact Lenses | Coming soon! |
Home Testing Kits | Cholesterol Test Kits, Colo-rectal Disease Tests, COVID-19 Test Kits, DNA Testing Kits, Drug Tests, HIV Tests, Lead Testing Kits, Mold Testing Kits, Radon Testing Kits, Urinary Tract Infection Test Strips | Content Standards - Style Guide - Home Testing Kits 04.21.22.pdf |
Massage & Relaxation | Aromatherapy & Essential Oils, Back Scratchers, Magnetic Therapy, Massage Balls, Massage Chairs, Massage Chair Carrying Cases, Massage Headrest Covers, Massage Headrests, Massage Oil Warmers, Massage Oils & Lotions, Massage Table Bolsters, Massage Table Carrying Cases, Massage Table Carrying Carts, Massage Table Covers, Massage Table Warmers, Massage Tables, Massagers, Seat Cushion Massagers, Sound Machines, Stress Squeeze Balls | Content Standards - Style Guide - Massage & Relaxation 04.26.22.pdf |
Medical Equipment & Supplies | Bed Safety & Assisting Rails, Catheters, Drug Deactivation Pouches, Endoscopes, Enema Supplies, Enteral Feeding Tubes & Supplies, Gurneys, Health Care Transfer Boards, Hospital Beds, Instrument Trays, Insulin Injectors, Mayo Stands, Medical Bags, Nebulizers, Non-Rebreather Bags & Masks, Otoscopes, Overbed Tables, Oxygen Concentrators, Patient Lifts, Personal Misters, Precision Tweezers, Respiration Flow Meters, Skin Prep Pads, Spirometers, Stethoscope Accessories, Stethoscopes, Table Paper, Tick Remover Tools, Tongue Depressors, Ultrasound Gels, Urinary Drainage Bags | Coming soon! |
Nutrition & Weight Management | Meal Replacement Bars, Meal Replacement Drinks, Nutrition Bars, Gels & Chews, Nutrition Drinks | Content Standards - Style Guide - Nutrition & Weight Management 03.22.23.pdf |
Oral Care | Breath Fresheners, Cheek Retractors, Dental Crowns, Dental Floss & Flossers, Dental Floss Holders, Dental Mirrors, Dental Picks & Scrapers, Dental Protectors & Nightguards, Dental Veneers, Denture Adhesives, Denture Cases, Denture Cleansers, Denture Repair Kits, Gum Stimulator Refills, Gum Stimulators, Interdental Brushes, Manual Toothbrushes, Mouthwash, Oral Irrigators & Water Flossers, Oral Swabs, Orthodontic Elastics, Orthodontic Kits, Orthodontic Lip Guard Covers, Orthodontic Relief Wax, Orthodontic Retainer & Nightguard Cases, Orthodontic Retainers, Powered Toothbrush Replacement Heads, Powered Toothbrushes, Teeth Whitening, Tongue Scrapers, Toothbrush Covers, Toothbrush Sanitizers, Toothpastes | Content Standards - Style Guide - OralCare 10.19.23.pdf |
OTC & Pain Management | Asthma Inhalers, Cold Sore & Fever Blister Treatments, Electrodes, Heat Patches & Wraps, Heating Pads, Nasal Irrigators, Nicotine Gums & Lozenges, Nicotine Patches, Over-the-Counter Medicines, Pain Relief Patches, Poison Ingestion Treatments, Scar-Reducing Treatments, Smokeless Inhalers | Content Standards - Style Guide - OTC & Pain Management 03.17.23.pdf |
Physical Therapy Aids | Physical Therapy Foot Rockers, Physical Therapy Hand Exercisers, Physical Therapy Putty, Physical Therapy Traction Equipment | Content Standards - Style Guide - Physical Therapy Aids 10.20.22.pdf |
Prescription Medicines | Prescription Medicines | Coming soon! |
Sexual Wellness | Anal Douches, Anal Sex Toys, Dildos, Kegel Exercisers, Masturbators, Penis Pumps & Enlargers, Penis Rings, Sex Games, Sexual Arousal Creams & Gels, Sexual Desensitizing Creams & Gels, Vaginal Pumps, Vibrators | Content Standards - Style Guide - Sexual Wellness 10.19.22.pdf |
Shaving & Hair Cutting | Aftershave Treatments, Aftershaves, Body Groomers, Electric Shaver Cleaning Solutions, Electric Shavers, Grooming Kits, Hair Clipper Blades & Hair Clipper Guides, Hair Cutting Kits, Hair Scissors, Hair Trimmers & Clippers, Manual Shaving Razors, Nose & Ear Trimmers, Razor Replacement Heads, Shaving Creams & Balms, Shaving Sets | Content Standards - Style Guide - Shaving & Hair Cutting 03.17.23.pdf |
Sleep Aids & CPAP | Sleeping Disorder Nasal Strips, Sleep Masks, Snore Reducing Pillows, Snore Reducing Chin Straps, CPAP Machines, CPAP Bed Pillows, CPAP Filters, CPAP Tubing, CPAP Masks, CPAP Cleaning Machines, CPAP Headgear | Content Standards - Style Guide - Sleep Aids & CPAP 06.20.22.pdf |
Sun Care & Tanning | After Sun Skin Care, Airbrush Tanning Systems, Body Bronzers, Body Self-Tanners, Facial Self-Tanners, Facial Sunscreens, Self-Tan Removers, Sunscreens, Tanning Beds, Tanning Oils | Content Standards - Style Guide - Sun Care & Tanning 04.19.22.pdf |
Supplements | Amino Acid Supplements, Appetite Control & Suppressants, Breastfeeding Supplements, Dietary Supplements, Electrolyte Supplements, Fiber Supplements, Glucose Supplements, Herbal Supplements, Homeopathic & Herbal Remedies, Hormone Supplements, Menopause Treatments, Mineral Supplements, Multivitamin Supplements, Omega Fatty Acid Supplements, Probiotic Supplements, Protein Supplements, Vitamin Supplements | Content Standards - Style Guide - Supplements 04.12.23.pdf |
Vision Center | Computer Glasses, Contact Lens Cleaners, Eye Drops, Eyeglass Cases, Eyeglass Chains & Cords, Eyeglass Cleaning Cloths, Eyeglass Frames, Eyeglass Lens Cleaners, Eyeglass Repair Kits, Protective Eyewear, Sport Safety Eyewear, Sunglasses | Content Standards - Style Guide - Vision Center 01.16.23.pdf |
Walking Cane & Crutch Accessories | Cane Accessories, Crutch Handgrips, Crutch Pads, Crutches, Walking Cane & Crutch Tips, Walking Cane Flashlights, Walking Cane Holders, Walking Canes | Content Standards - Style Guide - Walking Cane & Crutch Accessories 06.09.22.pdf |
Waxing & Hair Removal | After-Wax Cooling Gels, Epilators, Hair Removal Depilatories, Hair Removal Devices, Hair Removal Electrolysis Treatments, Hair Removal Wax Applicators, Hair Removal Waxes & Waxing Kits, Hair Removal Waxing Strips, Pre-Epilation Skin Treatments | Content Standards - Style Guide - Waxing & Hair Removal 04.21.22.pdf |