Finding and Using the Style Guides

Updated 1 month ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

Where can I find the Style Guides?

Our Style Guides are available on Supplier Help. To view the links below, log in to Supplier Help using your Supplier One account.
Click here if your items are for Private Brands solely owned, registered, or sold exclusively at Walmart.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups for the category.

Product Type Groups (PTGs) are a group of similar Product Types with like attributes.

  • If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
  • If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.
  • Locate your Product Type within the Product Type Groups listed in the second column and then click the link below for your Category. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.


Product Type Groups


Animal Feeding & Watering; Animal Food; Animal Grooming; Animal Health; Bird Supplies; Fish, Aquarium & Terrarium Supplies; Outdoor Animal Housing; Pet Apparel & Accessories; Pet Bedding & Furniture; Pet Containment; Pet Toys; Pet Training; Pet Transport; Pet Waste Management; Small Animal Supplies

Arts & Crafts

Airbrushing; Art Framing; Art Supplies; Basket Making Supplies; Beading & Jewelry Making; Ceramics & Pottery Supplies; Cosmetic Making Supplies; Craft Cutting Tools; Craft Modeling Supplies; Craft Studio Supplies; Creative Crafting Supplies; Embossing Machines & Accessories; Fabric Crafts; Fabrics, Yarn & Thread; Floral Arranging; Glue Guns; Hooks & Needle Accessories; Latch Hooking; Paper Crafts & Accessories; Photo Albums & Photo Album Accessories; Printmaking; Quilting Accessories; Scrapbooks & Scrapbook Accessories; Sculpture Supplies; Sewing Accessories; Sewing, Knitting & Weaving Kits; Sewing Machines & Cabinets; Soap Making; Stamping & Accessories; Stickers & Embellishments; Weaving Accessories


Baby Bath & Potty; Baby Car Seat & Stroller Accessories; Baby Care; Baby Diapering; Baby Feeding Supplies; Baby Foods & Formula; Baby Furniture; Baby Health & Safety Supplies; Baby Nursery & Crib Accessories; Baby Play & Gear; Baby Transport; Pregnancy, Breastfeeding & Pumping Supplies


Beauty Accessories; Beauty Storage & Organization; Body Makeup; Cosmetics; Fragrances; Hair Accessories; Hair Care; Hair Coloring & Chemical Treatments; Hair Tools; Nails; Skin Care; Skincare Tools

Business & Industrial

Drum Container Handling Equipment; Electronic Components; Energy; Hydraulics & Pneumatics; Lab Chemicals; Lab Equipment; Lab Utensils; Labware; Manufacturing; Microbiology Supplies; Raw Materials; Scientific Instruments; Store, School, Restaurant & Business Supplies; Testing & Measurement Equipment

Electronics & Photography

AV Accessories; Camera Accessories; Cameras & Camcorders; Computer Accessories; Computer Components; Computer Peripherals; Computers & Tablets; Connected Home; Darkroom; Digital Storage; Displays; Drones & Accessories; Electronics Cables; Electronics Hardware; Electronics Power; General Accessories; GPS & Accessories; Home Audio; Networking; Office Machines; Optics; Optics Accessories; Phone Accessories; Phones & Communication; Photo Studio; Portable Audio; Projectors; Radio Communication & Accessories; Video; Video Gaming

Everything Else

Collectibles & Memorabilia; Gift Cards; Retail Services; Smoking, Vaping & Electronic Cigarettes; Tattooing Supplies; Tickets


Apparel; Baby Garments & Accessories; Bags & Purse Accessories; Bags & Luggage; Bags, Luggage, ID, Travel & Accessories; Carried Fashion Accessories; Fashion Storage & Care; Footwear & Footwear Accessories; ID, Card & Money Holders; Jewelry & Jewelry Accessories; Travel Accessories; Underwear, Lingerie Accessories & Maternity Accessories; Watches & Watch Accessories

Food & Beverage

Added Baking Ingredients; Alcoholic Beverages; Bakery; Beverages; Breakfast Cereals, Bars & Grains; Candy, Chocolate & Gum; Canned, Jarred & Dried Fruits & Vegetables; Canned Meats; Coffee & Tea; Condiments & Sauces; Cooking Wines & Oils; Dairy & Eggs; Dips & Spreads; Emergency Foods; Fresh Fruits & Vegetables; Fresh Meat; Frozen Desserts; Frozen Fruit & Vegetables; Pasta, Noodles & Rice; Prepared & Frozen Foods; Protein Snacks; Sausage, Dogs, Lunch & Deli Meats & Bacon; Seafood; Seasonings & Spices; Snack Foods; Soups, Broths & Bouillon; Soy & Tofu


Bed Furniture; Indoor Furniture Sets; Indoor Seating Furniture; Miscellaneous Furniture; Outdoor Seating Furniture; Patio Sets; Storage, Cabinet & Wall Furniture; Table Furniture

Garden & Patio

Flagpoles & Mailboxes; Grills & Outdoor Cooking; Irrigation & Sprinklers; Lawn & Garden Power Equipment; Live Plants & Seeds; Outdoor Coverings & Cushions; Outdoor Decorations & Accessories; Outdoor Fire Items; Outdoor Tools; Planting & Gardening; Pond Accessories; Pools & Spas

Health & Personal Care

Acupuncture; Bath & Body; Bathroom Aids & Safety; Beard Grooming; Daily Living Aids; Diabetes Management; Ear Care; Family Planning & Contraceptives; Feminine Care & Incontinence; First Aid; Foot Care; Health Monitors & Thermometers; Hearing & Vision Aids; Home Testing Kits; Massage & Relaxation; Medical Equipment & Supplies; Nutrition & Weight Management; Oral Care; OTC & Pain Management; Physical Therapy Aids; Prescription Medicines; Sexual Wellness; Shaving & Hair Cutting; Sleep Aids & CPAP; Sun Care & Tanning; Supplements; Vision Center; Walking Cane & Crutch Accessories; Waxing & Hair Removal


Artificial Plant Decor; Bakeware; Bathroom Accessories; Bedding; Beer, Cocktail & Wine Accessories; Beverage & Liquid Appliances; Beverage Tableware; Candle Accessories; Ceiling and Wall Lighting & Light Fixtures; Cleaning Appliances; Coffee & Tea Appliances & Accessories; Cooking Utensils, Gadgets & Accessories; Cookware; Fireplace Items; Food Processing, Canning & Fermentation Accessories; Food Specific Cooking Appliances; Home Brewing Supplies & Accessories; Home Decorative Objects; Home Mats & Rugs; Home Miscellaneous Items; Humidity Appliance and Evaporative Air Cooler Parts & Accessories; Ironing, Vacuuming, and Steaming Parts & Accessories; Kitchen Accessories; Kitchen Brushes, Separators & Molds; Kitchen Cloth & Décor; Kitchen Cooking Appliances; Kitchen Coverings, Containers & Racks; Kitchen Cutting Utensils & Tools; Kitchen Dispensers; Kitchen Drinkware Accessories & Filtration; Kitchen Mixing, Grinding, and Crushing Utensils & Tools; Kitchen Scoops, Tongs & Spatulas; Kitchen Top Appliances; Lamps and Light Bulbs Lighting & Light Fixtures; Miscellaneous Appliance Parts & Accessories; Miscellaneous Lighting & Light Accessories; Outdoor Lighting & Light Fixtures; Picture & Art Decor; Range & Cooktop Parts & Accessories; Refrigeration, HVAC & Garbage Supplies; Refrigerator, Dishwasher, Washer and Dryer Parts & Accessories; Table & Dining Accessories; Tableware Dishes; Tableware Utensils; Window & Wall Decor

Home Improvement

Air Tool Accessories; Building Supplies; Concrete Supplies; Construction & Building Materials; Decking & Fence Supplies; Electrical Equipment; Fasteners; Floor & Ceiling Supplies; Hand Tools; Hardware; Heating & Cooling; Kitchen & Bath Fixtures; Material Handling; Measuring Tools; Painting Supplies & Wall Treatments; Plumbing Supplies; Power Equipment; Power Tools; Roofing Supplies; Tools Accessories; Weatherproofing Supplies; Welding & Soldering Supplies

Household, Industrial Cleaning & Storage

Cleaners; Disposable Tableware; Home Fragrance; Household Cleaning Supplies; Household Paper & Plastic; Laundry Care; Pest Control; Storage


Books & Magazines; Movies & TV Shows; Music; Software; Video Game Software

Musical Instruments

Amplifiers; Audio Adapters & Interfaces; Auxiliary Percussion Instruments; Brass & Woodwind Instrument Accessories; Brass Instruments; Duplicators, Recorders, & Controllers; Electronic Instruments; Keyboard Instruments; Microphones & Accessories; Musical Equipment; Pedals & Effects; Percussion Drum Instruments; Percussion Instrument Accessories; Pitched Percussion Instruments; Racks, Cables, & Accessories; Speakers & Accessories; String Instrument Accessories; String Instruments; Studio Audio Production; Vinyl System Accessories; Woodwind Instruments

Office & Stationery

Banking & Money Handling Supplies; Book Accessories; Calculators; Calendars, Personal Organizers & Planners; Desk & Office Organization; Desk Tools & Machines; Erasers & Corrections; Filing, Binders & Folders; Home Office Equipment; Labels & Label Makers; Mailing, Shipping & Moving; Office Furniture Accessories; Paper, Cards, Notebooks & Journals; Pens, Pencils & Markers; Presentation Products; Printer Inks & Accessories; School Supplies; Scissors, Cutting & Measuring; Staplers & Punches; Store & Business Supplies; Tapes, Adhesives & Fasteners

Safety & Emergency

Indoor & Outdoor Safety; Occupational Health

Seasonal & Occasion

Christmas, Easter & Other; Costumes; Event Decorations; Funeral; Gifting; Party Supplies; Trophies & Awards

Sports, Recreation & Outdoor

Archery; Backpacking & Camping; Badminton; Baseball Bats, Baseballs & Accessories; Baseball Batting Equipment, Coaches Equipment & Protective Gear; Baseball Catchers Gear & Equipment; Baseball Field Equipment & Training Aids; Baseball Gloves, Mitts & Accessories; Baseball Umpire Gear & Equipment; Baseball Uniforms, Apparel, Bags & Accessories; Basketball; Bat-and-Ball Sports; Billiards; Boat Accessories & Trailers; Boat Deck Accessories; Boat Docking & Mooring; Boat Electronic Accessories; Boat Motors & Accessories; Boat Plumbing; Boating; Bowling; Boxing; Cardio Equipment; Cheerleading; Climbing; Coach & Referee Gear; Cricket; Curling; Cycling; Dancing; Darts; Disc Golf; Diving; Dogsledding; Equestrian Care & Sports; Fencing; Field Hockey; Field Sport Accessories; Fishing; Fitness Accessories & Sports Medicine; Floor Hockey; Football; Golf; Guns & Gunsmithing; Gymnastics; Handball; Hockey; Hunting; Kayaking, Canoeing, & Paddleboarding; Kiteboarding; Lacrosse; Martial Arts; Paintball; Pilates; Polo; Racquet Sports; Rowing; Sailing; Scooters; Shuffleboarding; Skateboarding; Skating; Snooker; Snow Sports; Snowmobiling; Snowshoeing; Soccer; Sport Protective Gear; Sports Accessories; Sports Apparel; Strength Training; Swimming; Table Tennis; Tennis; Track & Field; Trampolines & Accessories; Volleyball; Water Fitness; Water Polo; Water Racks & Storage; Watercraft Dry Gear; Watersport & Watercraft Accessories; Watersports Apparel; Watersports Towables; Waveboarding; Wrestling; Yoga


Action Figures & Dolls; Blasters & Foam Play; Building Blocks; Electronic Toys; Games & Puzzles; Learning Toys; Novelty Toys; Outdoor Play; Play Vehicles; Pretend Play; Ride-Ons; Stuffed Animals & Plush Toys; Toy Crafts; Toy Replacement Parts & Accessories; Water Play


Auto Body Works Paints; Auto Exterior & Interior Parts; Auto Safety & Protection Accessories; Automotive Covers; Automotive Exterior Accessories; Automotive Interior Accessories; Automotive Lights; Automotive Tools & Equipment Accessories; Battery; Brakes; Car Electronics; Engine Replacement Parts; Filters; Floor Mats; Gaskets; Hitches; Installation Kit; Motor Vehicles; Motorcycle & Terrain Vehicle Accessories; Oil Lubricants & Fluids; Replacement Electrical Parts & Equipment; Replacement Parts & Spares; Replacement Parts Accessories; RV Parts & Accessories; Tires; Tires & Wheel Accessories; Wheels; Winches; Wipers

Where can I find courses on effectively using the Style Guides?

Our Style Guide 101 course is available in the Retail Link Academy.

If the link above does not work for you, please follow these instructions:

  1. Log in to:
  2. Go to the Academy section.
  3. Under the Browse Courses by Topic section, click Walmart Style Guides.
  4. Click the Style Guide 101 course card.
  5. Click Style Guide 101 link to open the course.

Spreadsheets sent by the Walmart Content Acquisition Team

If you receive content spreadsheets via email from the Walmart Content Acquisition team (e.g.,,, etc.), click here to read more about this process and gain an understanding of how to fill out these spreadsheets (see a sample here).

Additional Resources



Walmart 8th Street Layout Center Shipping Label.doc

Walmart 8th Street Layout Center Shipping Label: All products must include sample tags.

Walmart Hardlines and Home Sample Tag.xlsx

Walmart Hardlines and Home Sample Tag: Must be attached to all product sample deliveries and completely filled out.

Walmart Image Studio Receiving Guidelines Rev. 4.2.2020.doc

Walmart Imaging Studio Receiving Guidelines for Modular and Content Imaging: Content Imaging is FREE! Take advantage.

MOT III 2.0 Walkthrough.pdf

Moment of Truth (MOT III): Free tool for suppliers to track ratings and review comments.

Voice of the Customer Template.xlsx

Voice of the Customer Template: Use this form to communicate poor quality and low rated item root causes and solutions to merchandising teams.

SEO Search Engine Optimization One Pager.docx

SEO (Search Engine Optimization) One Pager: Use this to get credit for products and to help generate organic search results.

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