Style Guides for the Arts & Crafts Category

Updated 2 months ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Arts & Crafts category.

Product Type Groups (PTGs) are a group of similar Product Types with like attributes.

  • If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
  • If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.

Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide


Airbrush Cleaners, Airbrush Cleaner Kits, Airbrush Guns, Airbrush Hoses, Airbrush Kits

Content Standards - Style Guide - Airbrushing 05.05.22.pdf

Art Framing

Frame Molding & Frame Making Kits, Frame Sections & Parts, Framing Matboard & Mounting Board, Framing Tools

Content Standards - Style Guide - Art Framing 05.18.22.pdf

Art Supplies

Art & Blueprint Tubes, Art & Craft Kits, Art Aprons, Art Boards & Canvas, Art Brushes, Art Charcoals, Art Easels, Art Pads & Paper, Art Paint Finishes, Art Paint Mediums, Art Paint Primers, Art Paint Sealers, Art Paint Sponges, Art Paint Thinners, Art Paints & Pigment Powders, Art Palette Knives, Art Palettes, Art Pastels, Art Pencils, Art Sets, Art Smocks, Art Stencils & Templates, Art Tool Cleaners, Artist Manikins, Artwork Cases & Portfolios, Backing Boards, Calligraphy Sets, Crayons, Drawing Art Blenders, Drawing Boards, Drawing Rubbing Wax, Finger Paints, Glitter, Replacement Easel Trays, Sand Art Supplies, Stained Glass Kits, Tube Wringers

Coming soon!

Basket Making Supplies

Basketry & Fiber Weaving Kits, Basketry Basket Bases, Basketry Coiling Core, Basketry Materials

Coming soon!

Beading & Jewelry Making

Bead Bars & Aligners, Bead Boards, Bead Caps, Bead Looms, Bead Reamers

Coming soon!

Ceramics & Pottery Supplies

Ceramics Fusible Glass & Decals, Ceramics Glazes, Ceramics Kilns, Ceramics Pyrometric Cones, Clay & Dough Extruders & Presses, Clay Machines, Clays & Doughs, Play Doughs, Pottery Wheel Accessories, Pottery Wheels, Pug Mills, Slab Rollers, Wedging Boards & Angles

Content Standards - Style Guide - Ceramics & Pottery Supplies 06.06.22.pdf

Cosmetic Making Supplies

Beauty Supply Making Exfoliants, Beauty Supply Making Extracts, Beauty Supply Making Fixed Oils & Waxes, Beauty Supply Making Herbs & Botanicals, Glass Dropper & Bottles, Lotion Making Kits, Mineral Makeup Making Kits

Coming soon!

Craft Cutting Tools

Die-Cut Cartridges, Die-Cut Dies, Die-Cut Machines, Die-Cut Plates, Paper Edgers

Content Standards - Style Guide - Craft Cutting Tools 07.30.21.pdf

Craft Modeling Supplies

Art & Craft Filling, Art & Craft Styrofoam, Art & Craft Tape, Craft & Modeling Wire, Craft Bases, Craft Bells, Craft Dyes, Craft Eyes, Craft Feathers, Craft Sealing Wax, Craft Shells, Craft Sticks, Craft Vinyl, Craft Wire

Content Standards - Style Guide - Craft Modeling Supplies 06.06.22.pdf

Craft Studio Supplies

Craft & Hobby Drying & Print Racks, Craft & Hobby Storage Bags & Cases, Craft Knives & Cutters, Cutting Mats, Replacement Cutting Blades

Coming soon!

Creative Crafting Supplies

Purse Making Supplies, Mosaic Making Kits & Supplies, Mannequin Heads, Metal Leafing Supplies, Doll Making Kits, Toy Making Kits

Coming soon!

Embossing Machines & Accessories

Embossing Machines, Embossing Plates, Embossing Powders, Embossing Tools, Embossing Pens

Coming soon!

Fabric Crafts

Fabric Dyes, Fabric Painting & Dyeing Fixatives, Fabric Painting & Dyeing Repellents, Fabric Painting & Dyeing Tools, Fabric Paints, Leather Punches, Leather Stamps, Leather Strips & Shapes, Leathercraft Accessories, Leathercraft Kits, Fabric Care & Repair Products, Screen Printing Exposure Units

Coming soon!

Fabrics, Yarn, & Thread

Bobbins, Craft Pom Poms, Crochet Thread, Cross-Stitch Aida Cloth, Embroidery Floss, Fabric Interfacing, Fabric Stabilizers, Fashion Shoulder Pads, Precut Quilt Squares, Quilting Batting, Quilting Fabric Assortments, Sewing & Craft Elastic, Sewing & Craft Fabric, Sewing Bias Tape & Hem Tape, Sewing Patches & Appliques, Sewing Thread, Sewing Trim & Embellishments, Wool Roving, Yarn

Coming soon!

Floral Arranging

Floral Arranging Frogs, Floral Arranging Supplies, Floral Picks

Content Standards - Style Guide - Floral Arranging 05.05.22.pdf

Glue Guns

Glue Guns, Glue Gun Glue Sticks

Content Standards - Style Guide - Glue Guns.pdf

Hooks & Needles Accessories

Crochet Hooks, Felting Needle Tools, Hand-Sewing Needles, Knitting Needles, Sewing Machine Needles, Sewing Pins, Yarn & Ribbon Needles

Content Standards - Style Guide - Hooks & Needles Accessories 11.29.23.pdf

Latch Hooking

Latch Hook & Rug Making Kits, Latch Hooks, Latch Canvases

Content Standards - Style Guide - Latch Hooking 05.12.22.pdf

Paper Crafts & Accessories

Bookbinding Supplies, Card Making Kits, Chipboard, Construction Paper, Craft Paper, Decoupage Tools & Sets, Paper & Cardboard Cutouts, Paper Making Kits, Papier-Mache Boxes & Shapes, Scratchboards, Scratchboard Art Tools & Kits, Transfer Paper

Coming soon!

Photo Albums & Photo Album Accessories

Baby Memory Book, Photo Albums, Photo Album Refills, Photo Mounting Corners, Photo Mounts

Coming soon!


Printing Presses, Printing Press Accessories, Printmaking Inks, Relief Printing Materials

Coming soon!

Quilting Accessories

Quilting Basting Gun Tacks, Quilting Basting Guns, Quilting Clips, Quilting Frames

Content Standards - Style Guide - Quilting Accessories 11.29.23.pdf

Scrapbooks & Scrapbook Accessories

Scrapbooking Embellishments, Scrapbooking Kits, Scrapbooking Quilling Strips & Kits, Scrapbooking Quilling Tools, Scrapbooking Tool Kits

Coming soon!

Sculpture Supplies

Candle Making Kits, Candle Wax, Carving Tools & Kits, Craft Molds, Molding & Casting Materials & Kits, Sculpting Tools & Kits, Sculpture Modeling Compounds, Sculpture Release Agents, Unfinished Wood, Wax Molding Materials, Wood Burning Tools

Content Standards - Style Guide - Sculpture Supplies 08.15.23.pdf

Sewing Accessories

Bobbin Winders, Dress Forms, Fabric Punches, Marking & Tracing Tools, Needlework Hoops, Pincushions, Pom Pom Makers, Seam Rippers, Sewing Baskets, Sewing Fasteners, Sewing Machine Presser Feet, Sewing Patterns & Templates, Thimbles, Threaders

Content Standards - Style Guide - Sewing Accessories 12.09.20.pdf

Sewing, Knitting & Weaving Kits

Crochet Kits, Cross-Stitch Kits, Embroidery Kits, Knitting Kits, Needlepoint Kits, Sewing Kits, Sewing Sets, Weaving Kits

Content Standards - Style Guide - Sewing Knitting & Weaving Kits 12.11.23.pdf

Sewing Machines & Cabinets

Knitting Machines, Sergers, Sewing Cabinets, Sewing Machine Parts & Accessories, Sewing Machines

Coming soon!

Soap Making

Lye, Soap Making Bases, Soap Making Kits

Content Standards - Style Guide - Soap Making 05.11.22.pdf

Stamping & Accessories

Stamp Ink Pads, Stamp Pad Ink, Stamps & Stamp Sets, Wax Sealing Stamps

Coming soon!

Stickers & Embellishments

Eyelets & Brads, Sticker Machines, Stickers

Coming soon!

Weaving Accessories

Knitting & Crochet Needle Gauge Checks, Knitting & Crochet Stitch Counters, Knitting & Crochet Stitch Markers, Knitting Looms, Spindles, Stitch Holders, Weaving Ball Winders, Weaving Loom Clips, Weaving Looms, Weaving Shuttles, Weaving Spinning Wheels, Weaving Warping Tools

Content Standards - Style Guide - Weaving Accessories 12.19.23.pdf

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