Style Guides for the Food & Beverage Category

Updated 2 months ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Food & Beverage category.

Product Type Groups (PTGs) are a group of similar Product Types with like attributes.

  • If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
  • If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.

Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide

Added Baking Ingredients

Baking Chips, Baking Extracts, Baking Mixes, Baking Powder, Baking Soda, Breadcrumbs, Carob, Coatings & Batters, Cocktail Mixers, Cocktail Rimming Salts & Sugars, Coconut Flakes, Coconut Milks, Condensed Milks, Corn Syrup, Cornstarch & Cooking Thickeners, Dessert Sprinkles & Decorations, Doughs, Evaporated Milks, Flours, Food Coloring, Frosting & Icing, Gingerbread Kits, Marshmallows, Marzipan & Almond Pastes, Molasses, Treacle & Sugar Syrups, Pectin, Pie Crusts, Pie & Pastry Fillings, Powdered Baking Cocoa, Powdered Eggs, Shortening & Lard, Solid Baking Chocolate, Sugar Substitutes, Sugars, Yeasts & Leaveners

Content Standards - Style Guide - Added Baking Ingredients 03.27.23.pdf

Alcoholic Beverages

Beer, Coolers & Flavored Alcoholic Beverages, Hard Ciders, Liquor & Spirits, Wine

Content Standards - Style Guide - Alcoholic Beverages 11.07.23.pdf


Bagels, Breads & Buns, Breadsticks, Cakes, Cookies, Crepes, Croutons, Cupcakes, English Muffins, Pastries, Pies, Pizza Crusts, Sweet Pies, Tarts & Prepared Desserts, Tortillas & Wraps

Content Standards - Style Guide - Bakery 05.26.22.pdf


Bottled Drinking Waters, Chocolate Drink Mixes, Cocktail Mixers, Cocktail Rimming Salts & Sugars, Coconut Water, Coffee Substitutes, Drink Mixes, Energy Drinks, Hot Cocoa Pods, Instant Breakfast Drinks, Juices, Non-Dairy Creamers, Plant-Based Milk, Soda Pop, Soda Syrups, Sparkling Water, Sports Drinks, Tonic Water

Content Standards - Style Guide - Beverages 01.25.23.pdf

Breakfast Cereals, Bars, & Grains

Breakfast Bars & Cereal Bars, Grains, Granola, Grits, Hot Cereal, Muesli, Oatmeal, Packaged Breakfast Cereals, Snack Bars, Toaster Pastries

Content Standards - Style Guide - Breakfast Cereals, Bars & Grains 01.04.23.pdf

Candy, Chocolate & Gum

Candy Bars & Miniatures, Candy Brittle, Candy Canes, Candy Corn, Caramel Candy, Chewing Gum, Chewy Candy, Chocolate & Candy Assortments, Chocolate Candy, Chocolate Covered Fruits, Nuts & Snacks, Chocolate Covered Fruits, Chocolate Covered Nuts, Chocolate Covered Snacks, Chocolate Truffles, Cotton Candy, Fruit Flavored Candy, Fudge, Gummy Candy, Halva, Hard Candy, Jawbreakers, Jelly Beans, Licorice Candy, Lollipops & Suckers, Marzipan Candy, Mint Candy, Nut Cluster Candy, Powder Candy, Rock Candy, Sour Candy, Taffy Candy, Toffee Candy

Content Standards - Style Guide - Candy, Chocolate & Gum 02.14.23.pdf

Canned, Jarred & Dried Fruits & Vegetables

Applesauce & Fruit Sauces, Bean Pastes, Canned & Jarred Beans & Legumes, Canned & Jarred Vegetables, Canned, Jarred & Cup Fruits, Dry Beans & Legumes

Content Standards - Style Guide - Canned, Jarred & Dried Fruits & Vegetables 01.20.23.pdf

Canned Meats

Canned & Jarred Meats, Canned & Jarred Poultry, Canned & Jarred Seafood, Canned & Packaged Meat Substitutes, Caviar & Fish Roe

Content Standards - Style Guide - Canned Meats 01.20.23.pdf

Coffee & Tea

Bottled Coffee Drinks, Bottled Tea Drinks, Coffee Pods, Ground Coffee, Instant Coffee, Loose-Leaf Tea, Powdered Tea, Tea Bags, Tea Concentrates, Tea Pods, Whole Bean Coffee

Content Standards - Style Guide - Coffee & Tea 08.23.23.pdf

Condiments & Sauces

Barbecue Sauces, Capers, Chutneys, Cocktail Sauces, Cooking Sauces & Marinades, Dessert Sauces & Syrups, Flavored Syrups, Honey, Pancake Syrups, Fish Sauces, Horseradish, Hot Sauces, Ketchup, Maple Syrups, Mayonnaise, Mustards, Olives, Relishes, Tartar Sauces, Pickles, Vinegars, Pizza Sauces & Pasta Sauces, Salad Dressings, Salad Toppings, Tahini, Satay Sauces, Soy Sauces, Wasabi, Steak Sauces, Worcestershire Sauces, Gravies

Coming soon!

Cooking Wines & Oils

Cooking Oils, Cooking Sprays, Cooking Wines

Content Standards - Style Guide - Cooking Wines & Oils 07.08.22.pdf

Dairy & Eggs

Butter & Margarine, Cheeses, Cream Cheese, Dairy Creams, Deli Cheese, Eggnogs, Eggs, Kefir & Yogurt Drinks, Liquid Eggs, Milks, Yogurts

Content Standards - Style Guide - Dairy & Eggs 11.09.23.pdf

Dips & Spreads

Bean Dips & Spreads, Cheese Dips, Cheese Spreads, Fruit Butters, Guacamole, Hummus, Jams, Jellies & Preserves, Marmalades, Meat Dips & Spreads, Nut Butters & Spreads, Olive Dips & Spreads, Pates, Salsas, Sandwich Spreads, Seafood Dips & Spreads, Vegetable Dips

Content Standards - Style Guide - Dips & Spreads 03.22.23.pdf

Emergency Foods

Emergency Food, Emergency Food Kits, MREs (Meals Ready to Eat), Ice

Content Standards - Style Guide - Emergency Foods 06.17.22.pdf

Fresh Fruits & Vegetables

Apples, Avocados, Bananas, Beans & Legumes, Bell Peppers, Blueberries, Broccoli, Cauliflower & Cabbage, Carrots, Celery, Cucumbers, Cut Fruits, Dried Fruits, Dried Vegetables, Garlic, Grapes, Greens, Kiwis, Lemons, Lettuces, Limes, Mushrooms, Onions, Oranges, Packaged Salads, Peaches, Pears, Potatoes, Seaweed & Sea Vegetables, Squash & Zucchini, Strawberries, Sweet Potatoes, Tomatoes, Watermelons

Content Standards - Style Guide - Fresh Fruits & Vegetables 05.18.23.pdf

Fresh Meat

Beef, Bison, Chicken, Fresh & Frozen Meats, Fresh & Frozen Poultry, Lamb, Meatballs, Pork, Turkey, Whole Muscle Meats, Ground Meats

Content Standards - Style Guide - Fresh Meat 07.25.23.pdf

Frozen Desserts

Ice Cream Bars, Cones & Novelties, Ice Cream Wafers & Cones, Ice Cream, Sorbet & Frozen Yogurt, Ice Pops

Content Standards - Style Guide - Frozen Desserts 03.08.23.pdf

Frozen Fruit & Vegetables

Fresh & Frozen Fruits, Fresh & Frozen Vegetables

Content Standards - Style Guide - Frozen Fruit & Vegetables 02.24.23.pdf

Pasta, Noodles & Rice

Pasta, Noodles, Rice

Content Standards - Style Guide - Pasta, Noodles & Rice 05.31.22.pdf

Prepared & Frozen Foods

Bread Stuffing, Corn Dogs, French Toast, Meal Kits, Packaged Appetizers, Packaged Meals, Packaged Side Dishes, Pancakes, Pizza, Pizza Bites, Sandwiches, Filled Rolls & Wraps, Savory Pies & Quiches, Waffles

Content Standards - Style Guide - Prepared & Frozen Foods 03.10.23.pdf

Protein Snacks

Trail Mixes, Edible Nuts, Edible Seeds, Jerky and Dried Meats

Content Standards - Style Guide - Protein Snacks 06.16.22.pdf

Sausage, Dogs, Lunch & Deli Meats

Bacon, Hot Dogs, Lunch & Deli Meats, Sausages

Content Standards - Style Guide - Sausage, Dogs, Lunch & Deli Meats 11.29.23.pdf


Clams, Crab, Dried Fish, Fish, Imitation Crab, Lobster, Mussels, Oysters, Prawns, Scallops, Shellfish, Shrimp, Smoked Fish

Content Standards - Style Guide - Seafood 11.17.22.pdf

Seasonings & Spices

Fresh Herbs, Mixed Spices & Seasonings, MSG, Pepper & Peppercorns, Salt, Salt Substitutes, Single Herbs & Spices

Content Standards - Style Guide - Seasonings & Spices 07.06.22.pdf

Snack Foods

Food Gift Assortments, Fruit Leathers, Fruit Snacks, Party Mixes, Popcorns, Pork Rinds, Pretzels, Puffed Snacks, Rice Cakes, Snack Boxes, Snack Chips, Snack Crackers, Snack Puddings & Gelatin

Content Standards - Style Guide - Snack Foods 02.17.23.pdf

Soups, Broths & Bouillon

Bouillon, Broths & Stocks, Prepared & Packaged Soups

Content Standards - Style Guide - Soups, Broths & Bouillon 08.15.22.pdf

Soy & Tofu

Seitan, Soy, Tempeh, Tofu

Content Standards - Style Guide - Soy & Tofu 06.17.22.pdf

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