Style Guides for the Food & Beverage Category
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Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.
The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.
You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Food & Beverage category.
Product Type Groups (PTGs) are a group of similar Product Types with like attributes.
- If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
- If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.
Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.
To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.
Accessing the Style Guide PDFs
Product Type Groups | Product Types Included | Style Guide |
Added Baking Ingredients | Baking Chips, Baking Extracts, Baking Mixes, Baking Powder, Baking Soda, Breadcrumbs, Carob, Coatings & Batters, Cocktail Mixers, Cocktail Rimming Salts & Sugars, Coconut Flakes, Coconut Milks, Condensed Milks, Corn Syrup, Cornstarch & Cooking Thickeners, Dessert Sprinkles & Decorations, Doughs, Evaporated Milks, Flours, Food Coloring, Frosting & Icing, Gingerbread Kits, Marshmallows, Marzipan & Almond Pastes, Molasses, Treacle & Sugar Syrups, Pectin, Pie Crusts, Pie & Pastry Fillings, Powdered Baking Cocoa, Powdered Eggs, Shortening & Lard, Solid Baking Chocolate, Sugar Substitutes, Sugars, Yeasts & Leaveners | Content Standards - Style Guide - Added Baking Ingredients 03.27.23.pdf |
Alcoholic Beverages | Beer, Coolers & Flavored Alcoholic Beverages, Hard Ciders, Liquor & Spirits, Wine | Content Standards - Style Guide - Alcoholic Beverages 11.07.23.pdf |
Bakery | Bagels, Breads & Buns, Breadsticks, Cakes, Cookies, Crepes, Croutons, Cupcakes, English Muffins, Pastries, Pies, Pizza Crusts, Sweet Pies, Tarts & Prepared Desserts, Tortillas & Wraps | Content Standards - Style Guide - Bakery 05.26.22.pdf |
Beverages | Bottled Drinking Waters, Chocolate Drink Mixes, Cocktail Mixers, Cocktail Rimming Salts & Sugars, Coconut Water, Coffee Substitutes, Drink Mixes, Energy Drinks, Hot Cocoa Pods, Instant Breakfast Drinks, Juices, Non-Dairy Creamers, Plant-Based Milk, Soda Pop, Soda Syrups, Sparkling Water, Sports Drinks, Tonic Water | Content Standards - Style Guide - Beverages 01.25.23.pdf |
Breakfast Cereals, Bars, & Grains | Breakfast Bars & Cereal Bars, Grains, Granola, Grits, Hot Cereal, Muesli, Oatmeal, Packaged Breakfast Cereals, Snack Bars, Toaster Pastries | Content Standards - Style Guide - Breakfast Cereals, Bars & Grains 01.04.23.pdf |
Candy, Chocolate & Gum | Candy Bars & Miniatures, Candy Brittle, Candy Canes, Candy Corn, Caramel Candy, Chewing Gum, Chewy Candy, Chocolate & Candy Assortments, Chocolate Candy, Chocolate Covered Fruits, Nuts & Snacks, Chocolate Covered Fruits, Chocolate Covered Nuts, Chocolate Covered Snacks, Chocolate Truffles, Cotton Candy, Fruit Flavored Candy, Fudge, Gummy Candy, Halva, Hard Candy, Jawbreakers, Jelly Beans, Licorice Candy, Lollipops & Suckers, Marzipan Candy, Mint Candy, Nut Cluster Candy, Powder Candy, Rock Candy, Sour Candy, Taffy Candy, Toffee Candy | Content Standards - Style Guide - Candy, Chocolate & Gum 02.14.23.pdf |
Canned, Jarred & Dried Fruits & Vegetables | Applesauce & Fruit Sauces, Bean Pastes, Canned & Jarred Beans & Legumes, Canned & Jarred Vegetables, Canned, Jarred & Cup Fruits, Dry Beans & Legumes | Content Standards - Style Guide - Canned, Jarred & Dried Fruits & Vegetables 01.20.23.pdf |
Canned Meats | Canned & Jarred Meats, Canned & Jarred Poultry, Canned & Jarred Seafood, Canned & Packaged Meat Substitutes, Caviar & Fish Roe | Content Standards - Style Guide - Canned Meats 01.20.23.pdf |
Coffee & Tea | Bottled Coffee Drinks, Bottled Tea Drinks, Coffee Pods, Ground Coffee, Instant Coffee, Loose-Leaf Tea, Powdered Tea, Tea Bags, Tea Concentrates, Tea Pods, Whole Bean Coffee | Content Standards - Style Guide - Coffee & Tea 08.23.23.pdf |
Condiments & Sauces | Barbecue Sauces, Capers, Chutneys, Cocktail Sauces, Cooking Sauces & Marinades, Dessert Sauces & Syrups, Flavored Syrups, Honey, Pancake Syrups, Fish Sauces, Horseradish, Hot Sauces, Ketchup, Maple Syrups, Mayonnaise, Mustards, Olives, Relishes, Tartar Sauces, Pickles, Vinegars, Pizza Sauces & Pasta Sauces, Salad Dressings, Salad Toppings, Tahini, Satay Sauces, Soy Sauces, Wasabi, Steak Sauces, Worcestershire Sauces, Gravies | Coming soon! |
Cooking Wines & Oils | Cooking Oils, Cooking Sprays, Cooking Wines | Content Standards - Style Guide - Cooking Wines & Oils 07.08.22.pdf |
Dairy & Eggs | Butter & Margarine, Cheeses, Cream Cheese, Dairy Creams, Deli Cheese, Eggnogs, Eggs, Kefir & Yogurt Drinks, Liquid Eggs, Milks, Yogurts | Content Standards - Style Guide - Dairy & Eggs 11.09.23.pdf |
Dips & Spreads | Bean Dips & Spreads, Cheese Dips, Cheese Spreads, Fruit Butters, Guacamole, Hummus, Jams, Jellies & Preserves, Marmalades, Meat Dips & Spreads, Nut Butters & Spreads, Olive Dips & Spreads, Pates, Salsas, Sandwich Spreads, Seafood Dips & Spreads, Vegetable Dips | Content Standards - Style Guide - Dips & Spreads 03.22.23.pdf |
Emergency Foods | Emergency Food, Emergency Food Kits, MREs (Meals Ready to Eat), Ice | Content Standards - Style Guide - Emergency Foods 06.17.22.pdf |
Fresh Fruits & Vegetables | Apples, Avocados, Bananas, Beans & Legumes, Bell Peppers, Blueberries, Broccoli, Cauliflower & Cabbage, Carrots, Celery, Cucumbers, Cut Fruits, Dried Fruits, Dried Vegetables, Garlic, Grapes, Greens, Kiwis, Lemons, Lettuces, Limes, Mushrooms, Onions, Oranges, Packaged Salads, Peaches, Pears, Potatoes, Seaweed & Sea Vegetables, Squash & Zucchini, Strawberries, Sweet Potatoes, Tomatoes, Watermelons | Content Standards - Style Guide - Fresh Fruits & Vegetables 05.18.23.pdf |
Fresh Meat | Beef, Bison, Chicken, Fresh & Frozen Meats, Fresh & Frozen Poultry, Lamb, Meatballs, Pork, Turkey, Whole Muscle Meats, Ground Meats | Content Standards - Style Guide - Fresh Meat 07.25.23.pdf |
Frozen Desserts | Ice Cream Bars, Cones & Novelties, Ice Cream Wafers & Cones, Ice Cream, Sorbet & Frozen Yogurt, Ice Pops | Content Standards - Style Guide - Frozen Desserts 03.08.23.pdf |
Frozen Fruit & Vegetables | Fresh & Frozen Fruits, Fresh & Frozen Vegetables | Content Standards - Style Guide - Frozen Fruit & Vegetables 02.24.23.pdf |
Pasta, Noodles & Rice | Pasta, Noodles, Rice | Content Standards - Style Guide - Pasta, Noodles & Rice 05.31.22.pdf |
Prepared & Frozen Foods | Bread Stuffing, Corn Dogs, French Toast, Meal Kits, Packaged Appetizers, Packaged Meals, Packaged Side Dishes, Pancakes, Pizza, Pizza Bites, Sandwiches, Filled Rolls & Wraps, Savory Pies & Quiches, Waffles | Content Standards - Style Guide - Prepared & Frozen Foods 03.10.23.pdf |
Protein Snacks | Trail Mixes, Edible Nuts, Edible Seeds, Jerky and Dried Meats | Content Standards - Style Guide - Protein Snacks 06.16.22.pdf |
Sausage, Dogs, Lunch & Deli Meats | Bacon, Hot Dogs, Lunch & Deli Meats, Sausages | Content Standards - Style Guide - Sausage, Dogs, Lunch & Deli Meats 11.29.23.pdf |
Seafood | Clams, Crab, Dried Fish, Fish, Imitation Crab, Lobster, Mussels, Oysters, Prawns, Scallops, Shellfish, Shrimp, Smoked Fish | Content Standards - Style Guide - Seafood 11.17.22.pdf |
Seasonings & Spices | Fresh Herbs, Mixed Spices & Seasonings, MSG, Pepper & Peppercorns, Salt, Salt Substitutes, Single Herbs & Spices | Content Standards - Style Guide - Seasonings & Spices 07.06.22.pdf |
Snack Foods | Food Gift Assortments, Fruit Leathers, Fruit Snacks, Party Mixes, Popcorns, Pork Rinds, Pretzels, Puffed Snacks, Rice Cakes, Snack Boxes, Snack Chips, Snack Crackers, Snack Puddings & Gelatin | Content Standards - Style Guide - Snack Foods 02.17.23.pdf |
Soups, Broths & Bouillon | Bouillon, Broths & Stocks, Prepared & Packaged Soups | Content Standards - Style Guide - Soups, Broths & Bouillon 08.15.22.pdf |
Soy & Tofu | Seitan, Soy, Tempeh, Tofu | Content Standards - Style Guide - Soy & Tofu 06.17.22.pdf |