Style Guides for Walmart Private Brands

Updated 2 months ago ​by Merch Transformation Change Management

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain items for private brands solely owned, registered, or sold exclusively at Walmart.

If you do not see your Walmart Private Brand listed below, please check back regularly to find your style guide. New and updated style guides are added periodically.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs and Video Guides

The PDFs and Video Guides are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs and Video Guides.


Walmart Private Brand

Product Type Examples

Style Guide


Applicable for ALL product types under the onn. Brand

onn - Brand Standards 08.04.21.pdf

onn - Private Brand Video Guides


Walmart Private Brand

Product Type Examples

Style Guide

Athletic Works

Girls & Ladies: Leggings, Pullover Socks, Shirts, Shorts, Socks, Sports Bras, Tanks, Yoga Pants

Men's & Boys: Jackets, Pants, Pullovers, Shirts, Shorts, Socks, Tanks, Underwear

Shoes: Athletic Sneakers, Slides & Flip Flops

Sporting Goods: Balls & Resistance Bands, Exercise Mats, Fitness Pedometers, Foam Rollers, Golf Balls & Accessories, Stopwatches, Tennis Balls, Trampolines, Water Bottles

Athletic Works - Brand Visual Standards V3 09.22.22.pdf

Auto Drive

Car Organization, Car Wash, Cleaning Brushes, Cleaning Towels, Dash Cams, Exterior Accent Lights, Floor Mats, Hose Nozzles, License Plate Frames, Power Adapters, Replacement Shifters, Seat Covers, Steering Wheel Covers, Sun Shades, Tire & Wheel Cleaners, USB Charging Cords

Auto Drive - Style Guide V4 11.14.23.pdf


Herbicides: Aerosols, Granules, Ready to Use Sprays

Pesticides: Aerosols, Baits, Ready to Use Sprays, Traps


Eliminator - Brand Standards V2 11.10.22.pdf


Batteries: Automotive, Marine, Power Sport, Lawn & Garden

Portable Power: Battery Chargers, Power Inverters, Jumper Cables

Battery Accessories: Battery Terminals, Battery Posts

EverStart - StyleGuide V3 04.26.23.pdf

Expert Gardener

Cutting Tools, Gardening Gloves, Grass Seed, Hose Pots, Hose Storage, Landscaping Tools, Long-Handle Tools, Fertilizers, Plant Food & Soil, Scratch Tools, Spreaders, Watering Tools

Expert Gardener - Style Guide 04.26.23 V4.pdf

Expert Grill

Pellet Grills, Charcoal Grills, Gas Grills, Portable Grills, Turkey Fryers, Smokers, Grill Smoker Boxes, Grill Covers, Charcoal Briquettes, Chimney Starters, Lighter Fluid, Grill Mats, Grilling Accessories, Grilling Cookware, Grill Tool Sets, Grilling Utensils, Food Thermometers, Grill Gloves, Trays

Expert Grill - Brand Visual Standards 02.03.22.pdf

Expert Grill - Private Brand Video Guides

Hello Hobby

Craft Plastic Storage and Carts, Fabric, Thread and Sewing Notions, Jewelry Making Components and Tools, Kids Craft Components, Paint, Stencils and Paint Brushes, Papercrafting, Yarn and Needlecrafts, Wearables

Hello Hobby - Brand Standards V4 02.28.23.pdf

Hello Hobby - Private Brand Video Guides

Hyper Tough

Gloves, Thermometers, Code Readers, Platform Trucks & Dollys, Pressure Washers, Work Lights, Air Compressors, Automotive Tools, Hand Tools, Power Tools, Electrical Tools, Outdoor Power Tools, Tool Kits and Sets, Smart Phone Repair Kit, Surge Protectors, Dryer Cords, Extension Cords, Storage Solutions & Shelving, Electrical Tape, Connects, Rope, Tie Downs & Straps, Bungees & Cable Ties, Twine Reel, Tarps, Trimmer Line Replacement, Rotary & Oscillating Tools, Caulking, Wall Hooks & Rail Systems, Car Accessories, Security Lights, Vacuums, Painting

Hyper Tough - Brand Visual Standards V6 02.01.23.pdf

Hyper Tough - Private Brand Video Guides

Ozark Trail

Tents, Camping Lights, Canopies, Screen Houses, Sleeping Pads, Cots, Sleeping Bags, Sleeping Bag Liners, Hammocks, Hammock Stands, Camping Chairs, Benches, Stadium Seats & Seat Cushions, Dry Bags, Duffel Bags, Backpacks, Hydration Packs, Folding Carts & Wagons, Packing Cubes & Shoe Pockets, Doodie & Urine Bags, Tables, Camp Sinks, Soft Sided Coolers, Hard Sided Coolers, Gloves, Tumblers, Tumbler Accessories, Fuel Lanterns, Axes, Survival Watches, Knives, Utility Tools, Camp Stoves, Cooking Utensils, Cook Sets, Flatware Sets, Cast Iron Skillets or Sets, Dutch Ovens, Dinnerware Sets, Coffee Pots, Water Buckets, Portable Phone Chargers, Headlamps, Flashlights, Flashlight Accessories, Tarps, Ponchos, Tarp Cords, Bungees, Ratchets, Rod & Reel Combo, Tackle Bags, Telescopes, Metal Detectors

Ozark Trail - Brand Visual Standards 02.28.22.pdf

Ozark Trail - Private Brand Video Guides

Pen + Gear

Dry Erase Boards & Corkboards, Letter Boards, Binders, File, Hanging & Pocket Folders, Sheet Protectors, Office Calculators, Appointment Books & Planners, Bubble Cushion, Stretch & Shrink Wrap, Packing Paper, Envelopes & Mailers, Cash & Check Boxes, Clipboards & Form Holders, Index Dividers, Tags & Tickets, Notebooks, Composition Books, Journals, Memo & Scratch Pads, Index Cards, Copy Paper, Printer Paper & Photo Paper, Craft Paper, Sticky Notes, Erasers & Correction Products, Markers, Highlighters, Pencils, Pens & Refills, Writing Utensils, Project Display Boards, Presentation Pointers & Remotes, Shredders, Manual Staplers, Clips, Clamps & Rings, Pins & Tacks, Tape, Desk Pads & Blotters, Wall Calendars, Office Supplies Holders, Drawer Organizers, Letter Trays & Stacking Support, File Folder Racks & Holders, Wall File Holders, Magazine File Holders, All Media Organizers, Media Organizers, Safes, Locker Wall Paper, Fabric Transfers

Pen + Gear - Brand Visual Standards 02.28.22.pdf

Super Tech

Antifreeze, Brake Fluids, Cleaners, Degreasers, De-icers, Engine Oil, Filters, Fuel Treatment Stabilizers, High Mileage Oil, Hydraulic Oil, Lawn Mower Oil, Lubricants, Motor Oil, Power Steering Fluids, Refrigerants, Sealants, Transmission Fluids, Windshield Wiper Fluids

Super Tech - Brand Standards V2 02.27.23.pdf


Walmart Private Brand

Product Type Examples

Style Guide

Better Homes & Gardens - D16 Lawn & Garden

Décor Lighting, Landscape Lighting, Outdoor Candles & Torches, Outdoor Lanterns, Outdoor Décor, Spinners & Wind Chimes, Bird Baths, Fountains, Planters & Plant Stands, Hanging Planters, Tabletop Planters, Garden Stools & Accent Tables, Rugs, Cushions, Outdoor Throw Pillows, Umbrella Bases, Umbrellas, Gazebos & Pergolas, Patio Furniture Sets, Swings, Chaise Lounges, Extra Seating, Rocking Chairs, Outdoor Seating, Fire Pits, Hammocks, Patio Covers, Deck Boxes

Coming soon!

Hotel Style

Bath: Bath Towels, Bath Rugs, Shower Curtains, Shower Curtain Liners, Shower Hooks, Shower Rods

Bedding: Comforter Sets & Bedskirts, Sheet Sets, Pillowcases, Euro Shams, Pillows, Down Alternative Comforters, Blankets & Throws, Decorative Pillows, Bed Frames

Hotel Style - Brand Visual Standards 02.03.22.pdf

Mainstays - D22 Bedding

Back to College Beddings Sets, Backrest Pillows, Bed Pillows, Bedding Sets, Bedskirts, Comforters, Coordinated Bedding Sets, Mattress Pads & Toppers, Mattress Protectors, Pillow Protectors, Pillowcases, Pillows, Quilts, Shams, Sheets, Throws

Mainstays - Bedding - Brand Standards V5 11.21.22.pdf

Mainstays - D74 Home Organization

Laundry Organization: Hampers, Laundry Baskets, Laundry Bags, Ironing Boards, Ironing Board Covers, Drying Racks

Closet Organization: Hangers, Garment Racks, Shoe Racks, Closet Organizers

Home Organization: Wire Baskets, Storage Bins, Storage Totes, Battery Organizers, Drawer Organizers

Coming soon!

Mainstays - Kitchen & Bath

Kitchen: Cookware & Bakeware, Kitchen & Table Linens, Kitchen Storage & Organization, Kitchen Tools & Gadgets, Tableware, Travel Drinkware

Bath: Bath Accessories, Bath Furniture, Bath Towels & Mats, Shower Curtains & Liners

Mainstays - Kitchen & Bath - Brand Standards 02.09.23 V3.pdf

Mainstays - Outdoors

Beach Accessories, Beach Chairs, Beach Furniture, Citronella, Cushions/Pillows, Extra Seating, Fire Pits, Heaters, Heating Accessories, Landscape Lighting, Lawn Decor, Outdoor Decor, Outdoor Heating, Outdoor Lighting, Patio Accessories, Patio Furniture, Patio Sets, Planter Accessories, Planters, Pool Accessories, Rugs, Torch Fuel, Torches, Umbrellas

Mainstays - Outdoor - Brand Standards V5 10.31.22.pdf


Carry On Luggage, Checked Suitcases, Duffels, Garment Bags, Gym Bags, Hardside Luggage, Kids Luggage, Luggage Sets, Organization, Security, Travel Accessories, Weekenders

Protege - Brand Standards V3 10.11.22.pdf

The Home Edit

Home Storage, Bath, Garment Care + Luggage, Kitchen + Food Storage, Office, Beauty, Hair, Waste, Hampers, Hangers, Coffee, Microwaves, Specialty, Outdoor - Grilling Accessories

The Home Edit Brand Guidelines (1) 08.29.23.pdf

Your Zone

Dinnerware, Nightlights, Lamps, Rugs, Curtains, Decorative Pillows, Poufs, Floor Pillows, Bath Towels, Shower Curtains, Hooded Towels, Bath Rugs, Bath Accessories, Bath Mats, Sheets, Bed-In-A-Bag Sets, Comforter & Quilt Sets, Sleeping Bags, Throws & Blankets, Bed Skirts, Body Pillows, Body Pillow Covers, Chairs, Beds, Nightstands, Dressers & Chests, Activity Tables & Chairs, Desks & Work Centers, Closet Organization, Hangers, Shoe Racks, Hampers, Storage Bins, Storage Carts & Bins, Toy Storage, Teepees, Lunch Bags

Your Zone - Brand Visual Standards 02.09.22.pdf


Walmart Private Brand

Product Type Examples

Style Guide

Holiday Time

Pre-Lit Trees, Un-Lit Trees, Decorative Trees, Tree Stands, Pre-Lit Wreaths, Un-Lit Wreaths, Pre-Lit Garlands, Un-Lit Garlands, Ornaments, Tree Skirts & Covers, Stockings, Lighting, Outdoor Lighting, Indoor String Lighting, Advent Calendars, Tabletop Decor, Hanging Decor, Outdoor Inflatables & Decor, Tree Toppers, Tree Collars, Gift Wrap, Gift Bows, Gift Bags

Holiday Time - Brand Standards 03.08.22.pdf

Way to Celebrate!

D18: Costume Accessories, Costumes, Disposable Dinnerware, Gift Bags, Holiday Lighting, Indoor Decor, Inflatables, Outdoor Decor, Plush, Seasonal Gifts, Teacher's Gifts, Wrapping Paper

D67: Adult Party, Balloons, Cake & Cupcake Decorating, Disposable Dinnerware, Gift Bags, Party Decor, Plush, Wrapping Paper


  • Baby: Body Suits, T-shirts & Related Separates
  • Men's, Ladies, Boys: T-shirts
  • Girls: Related Separates
  • Ladies: Intimates, Socks, Pajamas & Sleep Pants

Home: Arts & Crafts (Wedding), Blankets, Pillows, Table Settings

Way To Celebrate - Style Guide V4 11.13.23.pdf


Walmart Private Brand

Product Type Examples

Style Guide

Adventure Force

Adventure Force Brand Categories: Free Wheel, Pull Friction & Motorized Wheel Vehicles; Robot, Military & Animal Action Figures & Accessories; Costumes, Capes, Masks & Swords for Role Play

Adventure Force Tactical Strike: Ground, Flight, Water & Drone Radio Control; Dart & Ball Blasters

Adventure Force Water Strike: Water Blasters

Adventure Force - Style Guide V3 04.26.23.pdf


Above Ground Pools, Goggles, Inflatable Drink Holders, Inflatable Pool Games, Inflatable Swimming Pools, Inflatables, Play Swimming Centers, Pool Noodles, Pool Toys, Sprinklers, Water Slides

Bluescape - Brand Standards V3 11.11.22.pdf

My Life As

Boy Dolls, Doll Accessories, Doll Animal/Pet Play Sets, Doll Carriers, Doll Clothing, Doll Furniture, Doll Play Sets, Doll Vehicles, Dolls, Girl Dolls

My Life As - Brand Standards 03.22.23.pdf

My Sweet Love

Baby Doll Accessories, Baby Doll Activity Sets, Baby Doll Clothing, Baby Doll Furniture, Baby Dolls

My Sweet Love - Brand Standards 02.07.23 V2.pdf


Baby, Bath, Learning Toys/Resources, Plush, Role Play, Sensory, Stationary, Wooden Toys

SCI - Brand Standards 02.09.23 V3.pdf

Additional Resources

Quick guide on what to expect to follow to meet private brand packaging guidelines

Walmart Private Brand Packaging Overview.pdf

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