Style Guides for the Fashion Category

Updated 1 month ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Fashion category.

Product Type Groups (PTGs) are a group of similar Product Types with like attributes.

  • If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
  • If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.

Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide


Baby Apparel: Baby Garments & Accessories, Baby Bodysuit Extenders, Baby Bodysuits & One-Pieces, Baby Layette & Gift Sets, Baby Sleepsacks, Reusable Training Pants

Bras, Lingerie, Nightwear, Shapewear, Underwear: Athletic Compression Socks, Base Layers, Bras, Compression Items & Sleeves, Corsets & Bustiers, Family Pajamas, Hosiery, Leg Warmers, Lingerie, Lingerie Sets & Bodysuits, Long Underwear, Loungewear, Nightgowns, Pajamas, Pantyhose, Robes, Shapewear, Sleepwear, Sleepwear Sets, Slips, Socks, Sports Bras, Stockings, Teddies & Bodystockings, Thermals & Sets, Tights, Undershirts, Underwear

Children's Apparel: Apparel with Accessories, Coat Sets, Coats, Items with Hoods, Packs, Sets, Single Items, Special Features

Full Body Garments: Apparel Sets, Bodysuits, Dresses, Jumpsuits, Gowns, Outfit Sets, Overalls, Suits

Lower Body Garments: Bottoms, Jeans, Maternity Bottoms, Maternity Lower Body Apparel, Pants, Shorts, Skirts, Sweatpants

Medical Gowns, Scrubs, Uniforms: Coveralls, Gowns, Scrub Sets & Jackets, Scrubs, Uniforms

Swimwear: Bikini & Tankini Tops, Coverings, One-Piece Swimsuits & Sets, Rash Guards, Separates, Swim Parkas, Swimsuit Cover-ups, Swimsuit Sets, Swimwear Bottoms

Traditional Garments: Baptism Gowns & Outfits, Traditional Cheongsams, Traditional Cholis, Traditional Kilts, Traditional Sporrans

Upper Body Garments: Cloaks, Coats, Graphic Tees, Jackets, Maternity Tops, Nursing Garments, Outerwear, Ponchos, Shirt & Tie Combos, Tops, Two-Piece Tops

Content Standards - Style Guide - Apparel 08.15.23.pdf

Baby Garments & Accessories

Baby Bodysuit Extenders, Baby Bodysuits & One-Pieces, Baby Layette & Gift Sets, Baby Sleepsacks, Reusable Training Pants

Coming soon!

Bags & Purse Accessories

Bag Charms, Handbag Hook Hangers, Handbag Organizers & Inserts, Purse Handles

Coming soon!

Bags & Luggage

Backpacks, Briefcases, Duffel Bags, Fanny Packs, Garment Bags, Handbags, Laptop Bags, Laptop Cases, Laptop Sleeves, Luggage & Luggage Sets, Messenger & Shoulder Bags, Reusable Eco Bags

Coming soon!

Bags, Luggage, ID, Travel & Accessories

Bags & Luggage: Backpacks, Backpacks & Handbags with Accessories, Belt Bags, Briefcases, Children's Backpacks, Duffel Bags, Fanny Packs, Garment Bags, Handbags & Purses, Laptop Bags, Cases & Sleeves, Luggage & Luggage Bags, Luggage Sets, Messenger & Shoulder Bags, Reusable Eco Bags

ID, Card & Money Holders: Business & Credit Card Cases/Holders, Card Type Holders & Cases, Gift Sets, Money Clips & Coin Purses, Passport Holders & Checkbook Covers, Running & Money Belts, Wallets & Wristlets

Bags, Purses & Travel Accessories: Bag Charms, Handbag Hook Hangers, Handbag Organizers & Inserts, Luggage Carts, Luggage Locks, Luggage Racks & Scales, Luggage Straps & Handle Wraps, Luggage Tags, Packaging Organizers, Cubes & Folders, Purse Handles, Refillable Travel Bottles, Travel Pillows & Sleep Collars

Content Standards - Style Guide - Travel, Luggage, Bags, ID & Accessories 04.28.23.pdf

Carried Fashion Accessories

Hand Fans, Handkerchiefs, Key Cases, Keychains, Parasols, Rain Umbrellas

Content Standards - Style Guide - Carried Fashion Accessories.pdf

Fashion Storage & Care

Gown Preservation Kits, Hat Boxes, Leather & Suede Care, Leather & Suede Dye

Content Standards - Style Guide - Fashion Storage & Care.pdf

Footwear & Footwear Accessories

Footwear: Athletic & Bicycle Cleats, Athletic Shoes, Ballet Slippers, Baseball, Lacrosse & Soccer Cleats, Boots, Casual & Dress Shoes, Children's Shoes, Dance Shoes, Flipflops, Multi-Pattern Shoes, Safety Shoes & Boots, Sandals, Shoe Multipacks, Shoes, Slippers, Snowshoes, Tennis Shoes, Volleyball Shoes

Footwear Accessories: Boot Jacks, Boot Shapers, Cleat Covers, Football Replacement Cleats & Cleat Cleaners, Gaiters, High Heel Protectors, Protective Boot & Shoe Covers, Shoe Bags, Shoe Decoration Charms, Shoe Brushes, Shoe Cleaners & Care, Shoe Dryers, Shoe Horns, Shoe Ice & Snow Grips, Shoe Insoles & Inserts, Shoe Measuring Devices, Shoe Protectors, Shoe Repair Glue, Shoe Replacement Soles & Heels, Shoe Shapers, Dryers & Devices, Shoe Trees, Shoelaces

Content Standards - Style Guide - Footwear & Footwear Accessories 06.01.22.pdf

ID, Card & Money Holders

Business & Credit Card Cases, Checkbook Covers, Coin Purses, Credit Card Holders, Money Belts, Money Clips, Passport Holders, Running Belts, Wallets

Coming soon!

Jewelry & Jewelry Accessories

Fashion Jewelry, Fine Jewelry, Anklets, Bangles, Body Chains, Body Jewelry Retainers, Parts & Charms, Body Piercing Jewelry, Body Piercing Jewelry Parts, Body Piercing Retainers, Bracelet & Necklace Extenders, Bracelets, Brooches, Charms, Collar Tips, Crowns, Cufflinks, Diamonds & Items with Diamonds, Earrings, Earring Sets, Engagement & Wedding Rings Sets, Gem Scales, Gemstones & Items with Gemstones, Gold Only Products, Items with Metal, Jewelry Boxes, Jewelry Cards, Jewelry Cleaners, Jewelry Cleaning Machines, Jewelry Displays, Jewelry Holders & Organizers, Jewelry Piercing Kits, Jewelry Polishing Cloths, Loose Beads, Loose Gemstones, Loose Pearls, Mixed Piece Jewelry Sets, Necklaces, Necklace Sets, Pearls & Gemstones, Pearls & Items with Pearls, Pendants, Pins, Prayer Beads, Ring Settings, Ring Sizers, Rings, Rosaries, Shirt Studs, Tiaras, Tie Pins, Wreaths

Fashion Content Standard Guide - Jewelry & Jewelry Accessories.pdf

Travel Accessories

Luggage Carts, Luggage Handle Wraps, Luggage Locks, Luggage Racks, Luggage Scales, Luggage Straps, Luggage Tags, Packing Organizers, Cubes & Folders, Refillable Travel Bottles, Travel Pillows, Travel Sleep Collars, Travel, Luggage & Accessories Misc.

Coming soon!

Underwear, Lingerie Accessories & Maternity Accessories

Bra Back Adapters, Bra Extenders, Body Shaping Tapes & Breast Tapes, Bra Cushions, Bra Inserts & Breast Forms, Bra Straps, Garter Belts, Garters, Maternity Belly Prosthetics, Maternity Support Belts, Maternity Support Belts (Belly Bands), Nipple Covers, Postpartum Support Belts

Content Standards - Style Guide - Underwear, Lingerie & Maternity Accessories.pdf

Watches & Watch Accessories

Golf Watches, Items with Diamonds, Items with Gemstones, Items with Metal, Nurse Watches, Pocket Watch Chains, Pocket Watches, Watch Accessories, Watch Band Spring Bars, Watch & Clock Hands, Watch Bezels, Watch Boxes, Watch Cases, Watch Crystals, Watch Faces, Watch Housings, Watch Movements, Watch Parts & Kits, Watch Repair Tools & Kits, Watch Winders, Wristwatch Bands, Wristwatches

Fashion Content Standard Guide - Watches & Watch Accessories.pdf

Was this article helpful?