Style Guides for Everything Else
We’ve recently launched a new WEBSITE for Content Standards.
Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.
The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.
You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for everything else (not in the other categories).
Product Type Groups (PTGs) are a group of similar Product Types with like attributes.
- If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
- If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.
Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.
To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.
Accessing the Style Guide PDFs
Product Type Groups | Product Types Included | Style Guide |
Collectibles & Memorabilia | Autographed Collectibles, Coins, Collectible Buildings, Collectible Ephemera, Photo Mints, Precious Metals, Trading Card Sleeves & Holders, Trading Cards | Content Standards - Style Guide - Collectibles & Memorabilia 04.30.24.pdf |
Gift Cards | Gift Card Holders, Gift Cards & Certificates, Prepaid Gaming Cards | Content Standards - StyleGuide - Gift Cards 11.10.23.pdf |
Retail Services | Adult Care Services, Assembly Services, Delivery Services (White Glove), Digital Content Access, Home Cleaning Services, Infant & Child Services, Moving Services, Off-Site Automotive Services, Pest Control Services, Priced Home Services, Protection Plans (One-Time), Quotable Home Services, Seasonal Services, Service Plans, Subscription Protection Plans, Tech Repair Services, Tech Setup & Installation Services | Content Standards - Style Guide - Retail Services 10.03.23.pdf |
Smoking, Vaping & Electronic Cigarettes | Rosin Presses, Ashtrays, Chewing Tobacco, Cigar Cases, Cigar Cutters, Cigar Humidor Accessories, Cigar Humidors, Cigarette Cases, Cigarette Filters, Cigarette Holders, Cigarette Rolling Machines & Injectors, Cigarette Tubes, Cigarettes, Cigars, Electronic Cigar Humidifiers, Electronic Cigarette Batteries, Electronic Cigarette Cartridges, Electronic Cigarette Starter Kits, Electronic Cigarettes, Herbal Cigarettes, Hookah Charcoal, Hookah Hoses, Hookahs, Lighters, Loose Tobacco, Rolling Papers, Skins for Vape Pens, Tobacco & Pipe Pouches & Jars, Tobacco Pipe Cleaners, Tobacco Pipe Stands & Racks, Tobacco Pipe Tools, Tobacco Pipes | Coming soon! |
Tattooing Supplies | Tattoo Guns & Kits, Tattoo Ink, Tattoo Ink Cups, Tattoo Needles, Tattoo Practice Skins | Coming soon! |
Tickets | Entertainment Tickets | Coming soon! |