Style Guides for Everything Else

Updated 3 weeks ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for everything else (not in the other categories).

Product Type Groups (PTGs) are a group of similar Product Types with like attributes.

  • If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
  • If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.

Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide

Collectibles & Memorabilia

Autographed Collectibles, Coins, Collectible Buildings, Collectible Ephemera, Photo Mints, Precious Metals, Trading Card Sleeves & Holders, Trading Cards

Content Standards - Style Guide - Collectibles & Memorabilia 04.30.24.pdf

Gift Cards

Gift Card Holders, Gift Cards & Certificates, Prepaid Gaming Cards

Content Standards - StyleGuide - Gift Cards 11.10.23.pdf

Retail Services

Adult Care Services, Assembly Services, Delivery Services (White Glove), Digital Content Access, Home Cleaning Services, Infant & Child Services, Moving Services, Off-Site Automotive Services, Pest Control Services, Priced Home Services, Protection Plans (One-Time), Quotable Home Services, Seasonal Services, Service Plans, Subscription Protection Plans, Tech Repair Services, Tech Setup & Installation Services

Content Standards - Style Guide - Retail Services 10.03.23.pdf

Smoking, Vaping & Electronic Cigarettes

Rosin Presses, Ashtrays, Chewing Tobacco, Cigar Cases, Cigar Cutters, Cigar Humidor Accessories, Cigar Humidors, Cigarette Cases, Cigarette Filters, Cigarette Holders, Cigarette Rolling Machines & Injectors, Cigarette Tubes, Cigarettes, Cigars, Electronic Cigar Humidifiers, Electronic Cigarette Batteries, Electronic Cigarette Cartridges, Electronic Cigarette Starter Kits, Electronic Cigarettes, Herbal Cigarettes, Hookah Charcoal, Hookah Hoses, Hookahs, Lighters, Loose Tobacco, Rolling Papers, Skins for Vape Pens, Tobacco & Pipe Pouches & Jars, Tobacco Pipe Cleaners, Tobacco Pipe Stands & Racks, Tobacco Pipe Tools, Tobacco Pipes

Coming soon!

Tattooing Supplies

Tattoo Guns & Kits, Tattoo Ink, Tattoo Ink Cups, Tattoo Needles, Tattoo Practice Skins

Coming soon!


Entertainment Tickets

Coming soon!

Was this article helpful?