Style Guides for the Seasonal & Occasion Category

Updated 2 months ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Seasonal & Occasion category.

Product Type Groups (PTGs) are a group of similar Product Types with like attributes.

  • If you have questions about which Product Type your item should be, please reach out to your merchant engagement lead.
  • If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.

Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide

Christmas, Easter & Other

Advent Calendars, Christmas Stocking Holders, Christmas Stockings, Christmas Tree Skirts, Christmas Tree Stands, Christmas Tree Toppers, Christmas Trees, Decorative Nutcrackers, Easter Eggs, Holiday Lights, Megillah Cases, Menorahs, Mezuzahs, Nativity Scenes, Pumpkin Carving Tools & Kits, Snow Globes, Wreath Hangers, Wreaths

Content Standards - Style Guide - Christmas, Easter & Other 11.03.23.pdf


Boas & Leis, Costume Accessories, Costume Capes & Cloaks, Costume Facial Hair, Costume Glasses, Costume Masks, Costume Prosthetics, Costume Tails, Costume Wigs, Costume Wings, Fancy-Dress Costumes, Glow Bracelets, Glow Necklaces, Glow Rings, Historical Reenactment Apparel

Content Standards - Style Guide - Costumes 10.27.23.pdf

Event Decorations

Cardboard Stand-Ups, Chair Sashes, Firecrackers & Fireworks, Fog Machines, Garlands, Glow Sticks, Mirror Balls, Ornaments, Ribbons & Bows, Scene Setters, Table Place Card Holders, Table Place Cards, Yard Inflatables

Content Standards - Style Guide - Event Decorations 11.29.23.pdf


Cremation Urns, Caskets, Pet Memorials

Coming soon!


Cellophane, Gift Bags, Gift Baskets & Sets, Gift Boxes, Gift Tags, Gift Wrap Paper, Gift Wrap Tissue, Greeting Cards

Content Standards - Style Guide - Gifting 10.27.23.pdf

Party Supplies

Balloon Holders, Balloon Pumps, Balloon Ribbons, Balloon Tie Tools, Balloon Weights, Balloons, Birthday Candles, Birthday Sashes, Confetti, Confetti Poppers, Head Boppers, Helium Tanks, Party Bags, Party Banners, Party Decoration Kits, Party Favor Cups, Party Favors, Party Glasses, Party Hats, Party Lanterns & Hanging Pom Poms, Party Noisemakers, Party Streamers, Party Supply Sets, Photo Props, Piñatas, Printed Invitations

Content Standards - Style Guide - Party Supplies 11.30.23.pdf

Trophies & Awards

Award Ribbons, Rosettes & Assortments, Award Medals, Championship Belts, Trophies, Award Certificates, Award Pins & Award Seals, Wall Plaques

Coming soon!

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