Imagery for Fashion Virtual Try-On

Updated 1 month ago ​by Merch Transformation Change Management

Scope

Virtual try-on is an optional feature currently available for Women's Clothing only, excluding the following:

Maternity wear

Any products with thumb holes

Shapewear

White lace

Lingerie

See-through/netted or mesh materials

Undergarments

Accessories

Hosiery and socks

We will update this article when virtual try-on becomes available for Men's Clothing or other Fashion items.

What Is Virtual Try-On?

When customers shop for Fashion items on Walmart.com or the mobile app, we want to make it easier for them to find clothes they'll love. Virtual try-on uses technology powered by Augmented Reality Apparel (AR Apparel) to allow customers to see what styles will look like on them. This can help increase the add-to-cart rate, lift the average order value, and reduce returns. Learn more about the customer experience for virtual try-on here.

Below is an example of a Walmart.com Product Detail Page with the virtual try-on feature:

Currently, virtual try-on supports Women’s only for the following clothing items:

Tops

Skirts

Bottoms

Rompers/jumpsuits

Jackets/coats

Swimwear/beachwear

Dresses

Common Terminology

Below are terms that you should become familiar with:

Flat imagery

There are four different types of "flat" garment images: Flat Lay, Falling Flat, Flat Sleeves, and Unrealistic Flat. The virtual try-on technology is unable to process flat imagery, so you should not submit imagery that looks like the four examples below.

Ghost image

A ghost image is a garment without the model or mannequin.

Body volume

Body volume indicates the garment has a mannequin or model (or the figure of a model/mannequin) within the garment.

Zeekit

Zeekit is the name of the technology. Walmart also refers to this technology as Augmented Reality Apparel (AR Apparel).

Imagery Requirements for Virtual Try-On

To enable the virtual try-on feature, there are image requirements to ensure compatibility with the AR Apparel system. For best results, clothing items should be photographed in proper studio lighting with these 3 key requirements:

AR Image File Requirements

  • File Format & Encoding: JPEG (.jpg); High-Res Quality
  • File Size: Minimum dimension of 2500 px | Maximum dimension of 36 mpx

Dos and Don'ts

Model, Mannequin, or Ghost Image?

For the most natural looking simulations, it is highly recommended to use a model.

There are no requirements when choosing a model, only that the clothing fit well.

Mannequins are also suitable so long as they meet the following requirements:

  • Mannequin should have hands and feet to stop sleeves and pants from slipping.
  • The mannequin needs to stand straight with no hip rotation or any fixed limb movement.
  • Make sure tight clothes don’t look deformed because of the joints.
  • The mannequin color should be white.
If you are photographing plus-size products, be sure to have a plus-size mannequin. Do not put plus-size clothing on a regular mannequin as this will affect the final simulations.

A ghost image is the product without a model or mannequin.

  • Products with transparency or longer back sides require a ghost image be submitted so there are no human obstructions.

Photography Setup

Mannequin/Model

  • Front capture: Position the model or mannequin directly in front of the camera, facing forward to photograph the front of the product. The shoulders and knees must also face the camera.
  • Back capture: Position the model or mannequin to directly face the backdrop. Ensure hair is not directly on the back, but off to the side of the shoulders. There should be no rotation in the body's frame.

Model

  • Plant feet firmly on the ground, hips width apart.
  • Hold arms up at a 25° angle away from the body.
  • Do not change the natural fall of the clothes when placing the legs or arms apart.

Mannequin

  • Make sure the garment looks good without being too stretched or droopy.
  • Ensure you can fully see the garment.

Lighting

  • Set up your studio lighting properly, making sure there are no harsh shadows or bright backlighting on the products.
  • Take high-quality JPG images.
Walmart does not do any photo editing; color corrections need to be done prior to image upload.

Color

Make sure that the AR image will match the image on your Product Detail Page in terms of color (Walmart does not do any editing for color correction).

Crop

Do not photograph the products from far away and crop the image. Move the camera closer to the product instead.

How to Take Photos

Tops

Make sure the camera can see the entire garment and no part is obstructed in any way. Be sure to untuck the shirt from the bottoms.

Bottoms (pants, skirts, etc.)

Make sure the camera can see the entire garment and no part is obstructed in any way. Be sure to hold or clip the top up and away from the bottoms.

Dresses, Rompers, Jumpsuits

Make sure the camera can see the entire garment and no part is obstructed in any way.

Two-piece Sets

For sets that have two pieces sold together, the products must be photographed vertically in the same ONE image with the appropriate gap between the top and bottom or overlapping (depending on how it will be worn when styled together).

Swimsuits

The swimsuit needs to be smoothed out and sit as flattering as possible on the model/mannequin. Be sure to smooth and straighten the crotch area especially.

What to Avoid

Obstructions

Make sure there is nothing obstructing any part of the garment. For example:

  • Remove accessories. ​
  • Tie/move hair back. ​
  • Ensure no other body parts block the garment​.
Unless it comes with the product, do not use: Belts, jewelry, hats, tights, or shoes.

Tilting, Rotation, and Extreme Poses

Make sure the model or mannequin is facing forward and straight towards the camera with no rotation, motion, or unique poses of any kind.​

Styling

What You See Is What You Get

Only one photo per product is uploaded to the AR Apparel system, and the way the product looks in the photo is how it will look in the model simulations.

Make sure to style the product the way that you want it to look in the model simulations (e.g., dress loose/belted, jacket open/closed, sleeves scrunched/down, hems of pants folded/unfolded).

Uploading an AR Image

The image upload guidelines remain the same for the AR image for virtual try-on, and it must comply with image standards. The file naming standard still requires you to use the GTIN in the file name. For questions on the current standards, go to the New Apparel Sample and Imagery Process Course on Supplier Academy and click on Walmart Fashion Content Standards under the Resources and Attachments section.

In the Walmart Fashion Content Standards PDF, refer to the Zeekit Requirements section. (AR Apparel was previously called Zeekit.)

Imagery File Names

Please use the following naming convention for the AR image:

GTIN_SWAV99

For example: 00112233445566_SWAV99.jpg

New Product Uploads

Require you to add the additional image to the image upload workflow.

  • If you currently use Workhorse for imagery, please continue to use that process (i.e., do not submit the AR image in Item 360).

Existing Products

Require suppliers to “edit” your content and add the additional image in Workhorse (i.e., do not submit the AR image in Item 360). For existing 3P items, sellers should upload the AR image in Seller Center.

Virtual Try-On on the Product Detail Page

An item must have a live Walmart.com Product Detail Page (PDP) before AR Apparel can download the AR image submitted. Once the image has been downloaded, it takes about one week to process the image and ensure it meets all of the requirements. The "Choose my model" experience will appear on the Walmart.com PDP after the image has been processed successfully.

If it has been more than two weeks since the product has gone live on the website, and you do not see the "Choose my model" experience on your eligible image, you may reach out to Blake.Krakower@zeekit.me.

Have Questions About Workhorse?

Refer to this Studio Workhorse PDF on Supplier Academy.


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