Style Guides for the Household, Industrial Cleaning & Storage Category

Updated 2 months ago ​by Merch Transformation Change Management

We’ve recently launched a new WEBSITE for Content Standards.

Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.

The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.

You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Household, Industrial Cleaning & Storage category.

Content Standards are broken down into product-type specific needs. You can locate your product type in the second column under Product Types Included, and then utilize the corresponding guide. If you do not see your product type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.

To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.

In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.

Accessing the Style Guide PDFs

The PDFs are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs.

Product Type Groups

Product Types Included

Style Guide


All Purpose Cleaners, Bathroom Cleaners, Carpet Cleaners, Dish Soaps, Dishwasher Detergents, Disinfectant Sprays, Drain Openers, Glass Cleaners, Household Cleaners, Kitchen Cleaners, Pet Stain Removers, Sanitizer Sprays, Sanitizer Wands, Waterproofing Sprays, Wood Polishes

Content Standards - Style Guide - Cleaners 03.31.23.pdf

Disposable Tableware

Disposable Cutlery Sets, Disposable Forks, Disposable Knives, Disposable Serving Trays, Disposable Spoons, Foam Cups, Paper Bowls, Paper Cups, Paper Plates, Plastic Cups

Content Standards - Style Guide - Disposable Tableware 02.01.24.pdf

Home Fragrance

Air Fresheners, Candles, Fragrance Oils, Home Fragrance Sachets, Incense, Incense Burners & Holders, Light Bulb Fragrance Rings, Oil Diffusers, Plug-in Fragrance Warmer Refills, Potpourri, Reed Diffusers, Wax Melts, Wax Warmers

Content Standards - Style Guide - Home Fragrance 07.13.23.pdf

Household Cleaning Supplies

Broom & Mop Handles, Broom Heads, Brooms, Buckets, Cleaning Brushes, Cleaning Cloths & Wipes, Cleaning Gloves, Cleaning Sponges & Scrubbing Pads, Dusters, Dustpans & Dustpan & Brush Sets, Garbage Cans & Wastebaskets, Mop Heads, Mops, Spray Bottles, Squeegees, Surface Cleaning Scrapers, Toilet Brushes & Holders

Content Standards - Style Guide - Household Cleaning Supplies 06.02.23.pdf

Household Paper & Plastic

Disposable Storage Bags, Facial Tissue, Flushable Cleansing Cloths, Food Wraps, Garbage Bags, Paper Towels, Parchment Paper, Toilet Paper

Content Standards - Style Guide - Household Paper & Plastic 07.26.22.pdf

Laundry Care

Dryer Balls, Dryer Sheets, Fabric Sizing, Fabric Softeners, Fabric Starch, Fabric Wrinkle Removers, Laundry Bleach, Laundry Detergents, Laundry Sanitizers, Laundry Scent Boosters, Laundry Wash Bags, Lint Removers, Stain Removers

Content Standards - Style Guide - Laundry Care 02.14.23.pdf

Pest Control

Electronic Insect Killers, Fly Swatters, Insect and Pest Repellent (Devices & Refills), Moth Protection (Cedar & Moth Balls), Pest Bait, Pest Killers, Pest Traps, Rodent Traps

Content Standards - Style Guide - Pest Control 02.27.23.pdf


Bathtub & Shower Organizers, Cabinet Organizers, Closet Organizers, Clothes Drying Racks, Clothes Hangers, Clothes Lines, Clothes Pins, Clothes Racks, Coat Hooks, Deck Boxes, Drawer & Shelf Liners, Garage Cabinets, Hanging Organizers, Laundry Baskets, Sorters & Hampers, Locker Shelves, Organizing Racks, Overhead Storage Racks, Shelves & Shelf Units, Shoe Racks, Sink Caddies, Storage Chests & Boxes, Storage Lockers, Storage Sheds, Towel Holders, Track Storage Systems

Content Standards - Style Guide - Storage 05.12.23.pdf

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